Many businesses have given up on traditional print media and are focusing all their efforts on social media to get their messages across. Whilst I am a big advocate for the power of social media, at this point in time, traditional print media should not be forgotten. Instead, you can use all the hard work you are putting into social media to increase your likelihood of getting column inches. Perhaps even the front page of the biggest newspaper in your region. That is what I achieved on behalf of two of my clients. Read on to find out how…
Archives for March 2012
The new Facebook Pages incorporating Timeline provide several opportunities for your business to reflect your brand on your Business Page. One of those is the opportunity to change the images that appear on the application tabs that appear on your Facebook page just below the cover image. Here is an overview as to how you can change those images to optimise your branding and then rearrange the order to highlight the most important apps you want people to visit.
The long anticipated New Facebook Pages incorporating Timeline were rolled on on 29 February 2012, just prior to their announcement of the New Facebook Pages at fMC 29.2. Whilst it is available to set up straight away, there is no rush (except for someone like me that can’t help themselves), as you have until 30 March 2012 to familarise yourself with the new design and see what works best for you and preview your page without publishing it. You are free to push that “publish” button at anytime though if you can’t wait.
Summary of the announcements made:
– New Facebook Pages for businesses – pitched as the new "mission control", incorporating a new page design and dashboard for page administrators.
– New products – Premium on Facebook, Reach Generator and Offers
– Increased importance of stories – You activity starts with the story and it is what you do then to distribute that story that can influence the level of engagement that story then generates.