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Don’t just include a photo and hope for the best. Include a specific call for action. Openly encouraging your fans to “like”, “leave a comment”, “share” or “tag” your image to increase engagement. These actions will increase the virility of your post and increase the number of people that are talking about your Facebook page. Asking people to tag their friends in one of your images is particularly effective, as it increases the reach of your post to the friend that is being tagged (and all of their friends via the ticker) provided they have enabled tagging in their preferences. One way of achieving this is by including several of your products in the one image and asking people to tag the friend that they feel is most likely to use each of your products.
Now you don’t have to use all the tips everytime you post. Here is a simple example of some of these tips being put in action with minimal effort to provide great results in the early days of developing a Facebook page. I posted this status update (pictured right) including an image on Impactiv8′s page when it only had 112 page “likes” and the “talking about this” metric was low after not posting a lot over the holiday period. The aim of this update was to entice people to interact and therefore return my engagement levels to their usual high levels. I already had this image of someone pushing the “like” button on an iPad on file from when I had previously sourced social media images from freedigitalphotos.net, so all I had to do was to think of a post to match the image that included a call to action. I kept the call to action simple by requesting a “like” and kept the reason for liking quite broad “if you own or would like to own an iPad” (now isn’t that pretty much everyone?). Incorporating another one of the above tips, I am now using this image as the thumbnail for this blog as I already know that my audience is interested and can be engaged by this image.
This status managed to reach 64 people (remember only 112 people liked the page at the time), have 18 “people talking about this” and received 16% engagement. Now whilst I would love to have a minimum of this level of engagement on all my posts, I also acknowledge that these aren’t massive (viral) results. However, considering it took me a total of about 30seconds to find the picture, think of an appropriate call to action and post I am more than happy with that result. I used a combination of the other tips in the following days and within four days engagement had increased to 40% and page likes were up to 140. So like all things in social media, consistency is the key.
Have you implemented any of these strategies with success? Tell us about it in the comments below. If not, give them a try and let us know how you get on. Also, feel free to share this post with anyone you know that is trying to create more engagement on their Facebook Page. They are sure to thank you for it!