Why You Need Lifecycle Marketing To Plug The Leaks In Your Business

Lifecycle Marketing - Attract Sell Wow

Do you spend a lot of time, energy and money generating interest in your business and are not always happy with the return you are getting for the investment? Have you ever asked yourself any of the following questions? Why aren’t more people interested in my business? Why aren’t they buying from me? Why don’t my customers […]

Want A Simple Social Media Strategy For Your Business?

simple social media strategy

Are you looking to develop a simple social media strategy for your business? The truth is that it doesn’t have to be hard. Simple Social Media Strategy Here is a simple 3 step social media strategy that will assist your business in achieving success using the power of social media. Step 1: Acquire Access The […]

The Rules Have Changed! How To Use Facebook For Business 2015

How to use Facebook for business 2015 - Rules of Engagement

How To Use Facebook For Business 2015 Let me cut right to the chase. I am sick and tired of people complaining about Facebook changing all the time. To that I say, “get over it”! Facebook is dynamic. If there is one thing you can rely on with Facebook, it’s change! The truth is that […]

Social Media At The Australian Open 2015

#AusOpen 2015 Hashtag

This is the third year that I have attended the Australian Open to review the use of social media at the event. I do this every year so that you can learn from the new innovations and trends at this event so that you can incorporate them into any events you may be conducting for […]

Top 10 Social Media Blog Posts 2014

Top 10 Social Media Blog Posts 2014

WOW! Can you believe that 2014 is almost over? I have been taking time to reflect on the year that was and as part of that reflection I have flicked back through the 40 blog posts I have written so far this year and compiled a list of my Top 10. Interestingly, the content in each […]

Drip Feed Marketing: Social Media Success Summit 2014

Drip Feed Marketing Grand Canyon

Mike Stelzner, as part of the opening keynote address at the Social Media Success Summit 2014 on “How To Succeed By Continuously Showing Up: Drip Feed Marketing”, used the analogy of nurturing a garden to demonstrate the important role that social media and content marketing plays in feeding your business growth. I have outlined this […]

Does Email Marketing Still Work?

Does Email Marketing Still Work?

Q. Does email marketing still work?  A. Hell yes! I recently listened to an interview with Copywriter and Marketing Consultant, Ray Edwards, on the Online Marketing Made Easy Podcast with Amy Porterfield and was particularly impressed with Ray’s views on the importance of email marketing and good copywriting skills for businesses. I have provided a summary of the discussion below, incorporating […]

Why Your Website Is Sabotaging Your Social Media Conversion Rates & What To Do About It!

Website Home Base Social Media Outposts

Would you like to see higher social media conversion rates? If you are spending all your time building up your audience on social media in isolation and not pulling those fans back to your website, then you are doing it all wrong! If you are pulling your social media followers back to your website and […]

Proprietary Audience Development: Develop An Audience Or Pay For It!

Develop An Audience Or Pay For It!

I recently listened (three times) to an interview with Jeffrey K Rohrs, the author of “Audience – Marketing in the age of subscribers, fans and followers”, on the Social Media Marketing Podcast with Mike Stelzner and was particularly impressed with Jeff’s views on Proprietary Audience Development. Together they discussed the importance of strategically building and engaging with […]

Infusionsoft CRM Software Review: My Thoughts After 1 Year Using Infusionsoft

Infusionsoft CRM Software For Small Business

Last week I was so busy celebrating my 40th birthday that I totally overlooked that I had approached a milestone in my business – Impactiv8 turned 2! I have since had some time to sit back and reflect on the past two years and what has contributed to the growth of my business over that […]