Does Email Marketing Still Work?

Does Email Marketing Still Work?

Q. Does email marketing still work?  A. Hell yes! I recently listened to an interview with Copywriter and Marketing Consultant, Ray Edwards, on the Online Marketing Made Easy Podcast with Amy Porterfield and was particularly impressed with Ray’s views on the importance of email marketing and good copywriting skills for businesses. I have provided a summary of the discussion below, incorporating […]

Why Your Website Is Sabotaging Your Social Media Conversion Rates & What To Do About It!

Website Home Base Social Media Outposts

Would you like to see higher social media conversion rates? If you are spending all your time building up your audience on social media in isolation and not pulling those fans back to your website, then you are doing it all wrong! If you are pulling your social media followers back to your website and […]

Proprietary Audience Development: Develop An Audience Or Pay For It!

Develop An Audience Or Pay For It!

I recently listened (three times) to an interview with Jeffrey K Rohrs, the author of “Audience – Marketing in the age of subscribers, fans and followers”, on the Social Media Marketing Podcast with Mike Stelzner and was particularly impressed with Jeff’s views on Proprietary Audience Development. Together they discussed the importance of strategically building and engaging with […]

Infusionsoft CRM Software Review: My Thoughts After 1 Year Using Infusionsoft

Infusionsoft CRM Software For Small Business

Last week I was so busy celebrating my 40th birthday that I totally overlooked that I had approached a milestone in my business – Impactiv8 turned 2! I have since had some time to sit back and reflect on the past two years and what has contributed to the growth of my business over that […]

Why Bother Using Email For Business If You Are Using Social Media?

Comparison Example Of How Email Drives Profit

Do you use email marketing for your business? Is your email marketing bringing in leads and converting leads to sales for your business? This is an area of my business that I know I can improve, as it is for most of my clients, so I was super keen to attend the recent full day email […]