#PBEvent: How To Use Social Media To Prepare For A Conference

I am getting ready to attend #PBEvent for my fourth consecutive year, but packing my bags is not all that I have on my mind. In fact, I am putting way more time into my social media preparations than I am into what I will be wearing. This is not just because I am a social media […]

Using Hashtags For Business: What Hashtags Should I Use?

Does your business actively use Hashtags on social media? With the increasing prevalence of use of Hashtags, developing Hashtags for use by your business and the cross-platform communities you develop should be part of your social media strategy. As too should be the use of those Hashtags that your community uses as part of their […]

How To Run An Instagram Competition On Facebook

Are you looking for new ideas of how to engage your community on social media beyond just Facebook? Would you like to gain more user generated content that you can use in your business?  If so, then you need to learn how to run an Instagram competition on Facebook. Yes, you heard me right, an […]

Social Media Predictions 2014

My Social Media Predictions 2014 In my opinion, 2014 in the world of social media is going to be about investment, engagement, diversification and assets. Social Media Investment In 2013, in an attempt to improve Facebook user experience, Facebook made several major tweaks to the algorythm that determines what does and doesn’t appear in people’s […]

Australian Open 2014: Hashtags, Check-ins & Tweets

I am a big fan of the tennis. I go to the Australian Open every year and over the years I have been keeping a close eye on the evolving use of social media at the event. Check out the following posts for a more rounded view on how the Australian Open has used social media […]

The Night I Fell In Love With A Hashtag – A True Love Story!

I didn’t want to speak to soon, but it’s official – I have fallen in love! Yes, I know, I am already married, but I couldn’t help myself. I have a new love in my life and I am not sure I can hold back anymore. I need to share it with the world. I […]

Which Social Media Networks Should I Use For My Business?

Are you asking yourself, “Which social media networks should i use for my business?” With so many to choose from, it’s very easy to get overwhelmed by choice! Below is a basic overview of some of some of the more popular social media networks you have to choose from and the opportunities they can provide […]

Tips For Using Hashtags At Events: Case Study #PBEvent

Now that Hashtags are in use across so many social media platforms (Twitter, Facebook, Instagram, Google+, LinkedIn, Pinterest, YouTube and Vine to name a few), they can be used to promote, monitor and engage with the conversations around your events across multiple social media platforms. Below are tips for using Hashtags at events, using the […]