One Night Only: My Appearance At The Melbourne International Comedy Festival

Social Media Tactics - On Stage At The Melbourne International Comedy Festival

On Saturday 12 April 2014 I made my comedy debut at the Melbourne International Comedy Festival. Yes, I appeared live on stage “for one night only” as part of the Tim Vine Chat Show at the Melbourne International Comedy Festival. How did this happen? Well I employed all the social media tactics I use online in […]

8 Reasons Why Your Facebook Reach Has Plummeted

Facebook Page Reach Down

Facebook Page reach down? If so, you are not alone. 8 Reasons why your Facebook reach has plummeted by @Impactiv8Click To TweetPowered By CoSchedule Facebook’s organic reach has actually been decreasing steadily over the past few years, with more significant drops in recent times coinciding with tweaks to the Facebook algorithm (unofficially known as EdgeRank) […]

Social Media Guidelines For Businesses

Social Media Guidelines For Business - Think Before You Post

How can I stop people from posting inappropriate comments on my business’s Facebook Page? How can I make sure that my staff represent my business in an appropriate manner at all times on social media? Unless you want to lock down your Facebook Page so that you are the only one that can post to […]

Why Your Website Is Sabotaging Your Social Media Conversion Rates & What To Do About It!

Website Home Base Social Media Outposts

Would you like to see higher social media conversion rates? If you are spending all your time building up your audience on social media in isolation and not pulling those fans back to your website, then you are doing it all wrong! If you are pulling your social media followers back to your website and […]

Social Media PR Disasters: Develop An Online Issues & Crisis Management Plan For Your Business

Social Media PR disaster sign

Do you recall the Social Media PR disaster of the #susanalbumparty campaign that took the internet by storm around the time of Susan Boyle’s Album Party? Or perhaps the poorly timed #QantasLuxury hashtag that was hijacked by disgruntled customers after they were inconvenienced by the industrial disputes that grounded their entire Qantas fleet Back in […]

SocialBiz14 conference wrap-up: Four key take-outs to drive social media business transformation

SocialBiz14 conference wrap up

I attended the SocialBiz14 Conference (#SocialBiz14) on 18 and 19 February 2014. The conference brought together executives, leaders and professionals from Australia’s most successful brands and organisations to focus on how to use social media to drive business transformation. The program was packed full of an impressive line-up of speakers, delivering highly engaging and educational […]

Facebook Power Strategies: Australian Businesswomen’s Network Social Media for Small Business Webinar

Facebook Power Strategies Webinar

On 18 February 2014 I partnered with the Australian Businesswomen’s Network to present a Facebook Power Strategies. This is the second collaboration I have had with the Australian Businesswomen’s Network. I was honoured to be the guest interviewee on the Australian Businesswomen’s Network’s most popular podcast episode of 2013, where I spoke about Facebook: How to increase […]

Want More Website Traffic From Facebook?

Want More Website Traffic From Facebook?

Let me guess. You are active on Facebook, posting regularly, engaging in the conversation, but not quite getting the website traffic from Facebook that you were expecting. Am I right? If so, here are some tips for gaining more website traffic from Facebook. Planning Will Get You More Website Traffic From Facebook The first thing […]

What Should I Post On My Facebook Business Page?

What Should I Post On My Facebook Business Page?

Q. What should I post on my Facebook Business Page? This is actually a much easier question to answer than most people think, but unfortunately a lot of small businesses are getting this VERY wrong. A. The content you post on your Facebook Page should be content that is of value to your ideal customer. […]

Social Media Predictions 2014

Social Media Predictions 2014

My Social Media Predictions 2014 In my opinion, 2014 in the world of social media is going to be about investment, engagement, diversification and assets. Social Media Investment In 2013, in an attempt to improve Facebook user experience, Facebook made several major tweaks to the algorythm that determines what does and doesn’t appear in people’s […]