Using Hashtags For Business: What Hashtags Should I Use?

Using Hashtags For Business

Does your business actively use Hashtags on social media? With the increasing prevalence of use of Hashtags, developing Hashtags for use by your business and the cross-platform communities you develop should be part of your social media strategy. As too should be the use of those Hashtags that your community uses as part of their […]

The Social Media Conversion Funnel

Social Media Success Online Training Program - Conversion Module

Are you active on social media; posting regularly, engaging in the conversation, but not quite getting the results you were expecting? If so, chances are that you don’t have an effective social media conversion funnel set up as part of your social media strategy. This is a common issue amongst many businesses. That is why I […]

STOP Making Social Media Time Consuming For Business

Social Media Time Consuming For Business - Avoiding The Social Media Time Suck!

Do you find social media time consuming for business? If you feel that you are wasting a lot of time on social media when you are trying to use it for business purposes, don’t despair. You have just fallen victim to the evil intention of social media and you are not alone. The good news […]

Best Image Editing Tools 2014

Best Image Editing Tools

A picture tells a thousand words! It should come as no surprise then that people naturally respond better to visuals than plain text. We process them much faster, we engage with them more, we share them more freely, we remember them more readily and we are influenced by then when it comes to purchasing. The rapid […]

One Night Only: My Appearance At The Melbourne International Comedy Festival

Social Media Tactics - On Stage At The Melbourne International Comedy Festival

On Saturday 12 April 2014 I made my comedy debut at the Melbourne International Comedy Festival. Yes, I appeared live on stage “for one night only” as part of the Tim Vine Chat Show at the Melbourne International Comedy Festival. How did this happen? Well I employed all the social media tactics I use online in […]

8 Reasons Why Your Facebook Reach Has Plummeted

Facebook Page Reach Down

Facebook Page reach down? If so, you are not alone. 8 Reasons why your Facebook reach has plummeted by @Impactiv8Click To TweetPowered By CoSchedule Facebook’s organic reach has actually been decreasing steadily over the past few years, with more significant drops in recent times coinciding with tweaks to the Facebook algorithm (unofficially known as EdgeRank) […]

Social Media Guidelines For Businesses

Social Media Guidelines For Business - Think Before You Post

How can I stop people from posting inappropriate comments on my business’s Facebook Page? How can I make sure that my staff represent my business in an appropriate manner at all times on social media? Unless you want to lock down your Facebook Page so that you are the only one that can post to […]

Why Your Website Is Sabotaging Your Social Media Conversion Rates & What To Do About It!

Website Home Base Social Media Outposts

Would you like to see higher social media conversion rates? If you are spending all your time building up your audience on social media in isolation and not pulling those fans back to your website, then you are doing it all wrong! If you are pulling your social media followers back to your website and […]

Social Media PR Disasters: Develop An Online Issues & Crisis Management Plan For Your Business

Social Media PR disaster sign

Do you recall the Social Media PR disaster of the #susanalbumparty campaign that took the internet by storm around the time of Susan Boyle’s Album Party? Or perhaps the poorly timed #QantasLuxury hashtag that was hijacked by disgruntled customers after they were inconvenienced by the industrial disputes that grounded their entire Qantas fleet Back in […]

SocialBiz14 conference wrap-up: Four key take-outs to drive social media business transformation

SocialBiz14 conference wrap up

I attended the SocialBiz14 Conference (#SocialBiz14) on 18 and 19 February 2014. The conference brought together executives, leaders and professionals from Australia’s most successful brands and organisations to focus on how to use social media to drive business transformation. The program was packed full of an impressive line-up of speakers, delivering highly engaging and educational […]