How Running The Melbourne Marathon Can Help You Achieve Greater Reach On Facebook

Loren Bartley - Melbourne Marathon

Wondering how to achieve greater reach on Facebook?  Look no further than the Melbourne Marathon.  On Sunday more than 30,000 people threw on their racing shoes to participate in either then marathon, half-marathon, 10km or 5km run as part of the Melbourne Marathon Festival. I live in Melbourne and I went shopping with my family in the […]

Drip Feed Marketing: Social Media Success Summit 2014

Drip Feed Marketing Grand Canyon

Mike Stelzner, as part of the opening keynote address at the Social Media Success Summit 2014 on “How To Succeed By Continuously Showing Up: Drip Feed Marketing”, used the analogy of nurturing a garden to demonstrate the important role that social media and content marketing plays in feeding your business growth. I have outlined this […]

3 Simple Ways To Create Engaging Visual Content

Create Engaging Visual Content - Create Your Own Stock Photos

In the past couple of weeks I have made a conscious effort to step up my game when it comes to creating engaging visual content to include in blog posts and for images to share on social media and I am pleased to announce that creating engaging visual content is not as hard as you […]

How To Get The Most Out Of Attending A Conference Like #PBEvent

PB Event Pirate & Sailor Girls

If you followed me on either Instagram or Twitter between the 28th to 30th August 2014, you couldn’t help notice that I attended #PBEvent on the Gold Coast with my 550 of my best blogging friends. Now I have a confession to make. As a fourth time attendee, I didn’t go to #PBEvent to learn. […]

8 Key Areas For Social Media Success For Business

If you don't know where you are going you will probably end up somewhere else - Zig Ziglar

We are no longer debating the importance of social media. It is now a given that if you want to succeed in business in this day and age, then you need to be using social media in a capacity appropriate to your business. But it’s not just a case of showing up! The success gap […]

#PBEvent: How To Use Social Media To Prepare For A Conference

How To Use Social Media To Prepare For A Conference

I am getting ready to attend #PBEvent for my fourth consecutive year, but packing my bags is not all that I have on my mind. In fact, I am putting way more time into my social media preparations than I am into what I will be wearing. This is not just because I am a social media […]

Social Media Success Summit 2014: The Secret To My Social Media Knowledge

Social Media Examiner's Social Media Success Summit 2014

I often get asked: How do you know so much about Social Media? Did you study Social Media at University? No! If I said it didn’t exist when I went to University would I be giving away my age? Did you go to Facebook University? No! Although I probably would’ve been first in line if […]

Using Hashtags For Business: What Hashtags Should I Use?

Using Hashtags For Business

Does your business actively use Hashtags on social media? With the increasing prevalence of use of Hashtags, developing Hashtags for use by your business and the cross-platform communities you develop should be part of your social media strategy. As too should be the use of those Hashtags that your community uses as part of their […]

The Social Media Conversion Funnel

Social Media Success Online Training Program - Conversion Module

Are you active on social media; posting regularly, engaging in the conversation, but not quite getting the results you were expecting? If so, chances are that you don’t have an effective social media conversion funnel set up as part of your social media strategy. This is a common issue amongst many businesses. That is why I […]

STOP Making Social Media Time Consuming For Business

Social Media Time Consuming For Business - Avoiding The Social Media Time Suck!

Do you find social media time consuming for business? If you feel that you are wasting a lot of time on social media when you are trying to use it for business purposes, don’t despair. You have just fallen victim to the evil intention of social media and you are not alone. The good news […]