The Night I Kissed Gary Vaynerchuk – And Got It On Film!

I kissed Gary Vaynerchuk at #SMMW16 whilst doing a Facebook Live broadcast! But the kiss wasn’t even the best bit! This is the start of something even better… So let me wind back a bit. I went to social media marketing world 2016 (#SMMW16) eager to see Keynote speaker, Gary Vaynerchuk (Gary Vee), in action. […]

Why Should I Invest In Facebook Ads? [Especially when I didn’t used to have to pay]

Why Should I Invest In Facebook Ads? I was recently interviewed by Mel Samson from Click-winning Content, where we discussed that question I get asked by so many people… Why should I invest in Facebook Ads? Especially when I didn’t used to have to pay! In this interview we talked about: Why the reach of […]

How To Connect With Your Customers On Facebook & Instagram

Are you struggling to connect with your potential customers online? If so, then you should consider using the Facebook Ads tool to identify and connect with your customers on Facebook and Instagram. Facebook (and now also Instagram due to their recent integration with the Facebook Advertising platform) provides you with a fantastic opportunity to not […]

What You Need To Create Effective Facebook Ads

Creating effective Facebook Ads isn’t that hard, as long as you have the right tools and an understanding of the essential elements for creating Facebook Ads that convert. Facebook Ads Tools – The Essentials Facebook Page In order to create ads on Facebook you need to have a Facebook Page that your ads will be associated […]

How to Install The New Facebook Pixel

Facebook has recently released a new Facebook Pixel code to replace the old Facebook conversion tracking pixel. The New Facebook Pixel Code The new Facebook pixel can be used for three main functions: Building Custom Audiences from your website for re-marketing purposes using the Facebook Ads platform Optimising Facebook Ads for various conversions Tracking conversions, […]

Social Media At The Australian Open 2016

Do you run events for your business? Are you looking for ideas and inspiration as to how you can better incorporate social media into your next event? If so, then the Australian Open is a great event to see many examples of how you can use social media at your events. I know this because I […]

An Open Letter To Facebook: You’re Creeping Me Out!

Dear Facebook Over the past year or so I have seen our relationship change. Let me just start by saying that I have always liked you, but I’m not sure I was ever as committed to our relationship as you were. To be totally honest, I could see the potential and I didn’t want to let my family […]

Create Instagram Ads On Facebook For Your Business

Have you heard the news? You can now create Instagram Ads on Facebook for your business. Instagram Ads were previously only available to a select number of big businesses using the Instagram Ads API, but now you can create Instagram Ads using the Facebook Power Editor, regardless of the size of your business. You can now […]

I Met Facebook Last Night & Here’s What Happened!

I went to a Social Media Club Melbourne #SMCMelb MeetUp last night and had the pleasure of meeting Facebook (and many other awesome peeps). I was super excited to have Facebook (or at least the official spokesperson for Facebook on the night) buy me a drink, tell me that I am a valuable resource to Facebook, let me […]

Shhh, it’s a secret: How to Invite People Who Like Your Facebook Post to Like Your Page!

STOP PRESS (15th October, 2015):   This feature is not working for everyone at the moment.   If it doesn’t work for you, make sure you report the problem to Facebook.   Shhh… There’s a little known secret going around Facebook Town. It’s a secret that has the potential to increase your Page Likes without you having […]