Have you noticed that it is becoming harder and harder to reach your potential customers on social media these days? This can be as a result of several factors, including: Increased noise, largely due to a combination of more people using the platforms, more content being shared and people having more connections; and Algorithms being […]
I didn’t want to speak to soon, but it’s official – I have fallen in love! Yes, I know, I am already married, but I couldn’t help myself. I have a new love in my life and I am not sure I can hold back anymore. I need to share it with the world. I […]
#Hashtags. Love them or hate them? Regardless of your opinion, it looks like they are here to stay. In fact, they are about to become more ingrained in our vernacular, with hashtags being rolled out across Facebook for public conversations as I write this post. Facebook Hashtags now work within the public status updates and comments […]
It is with much excitement that I announce that I have purchased the Social Rabbit brand and as of today will officially be the new Chief Rabbit in the Social Rabbit burrow.
Often businesses jump on the social media bandwagon because everyone else is on it and they feel pressured to join in. This is usually combined with a lack of understanding of what they are trying to achieve, what they need to do and how to use social media successfully. This following eight strategies assist businesses to use social media successfully:
I have recently finished reading Blogging and Tweeting without Getting Sued: A global guide to the law for anyone writing online by media law expert, Mark Pearson. I was attracted to this book in the first place, as I have witnessed firsthand quite a bit of unsavoury online behaviour of late both personally and in the media and was keen to get a bit more information as to where that imaginary line in the sand is and to be able to share that information with fellow online users. This post provides a summary of the main issues discussed in this book.
Sport is inherently social, however many sporting organisations have chosen to steer well clear of social media due to the bad wrap it has received in the press – largely as a result of it being misused by athletes. Rather than focusing on the negatives, sporting organisations should take a look at how businesses have used this media effectively, the opportunities that social media provides and how this can be replicated within the context of a sporting organisation. As well as learning from successful businesses case studies, they should also learn from the mistakes made within sport and ensure good policies and procedures are in place to prevent similar incidents within their sport.
It seems that study after study are telling us that photos are the number one type of content that people engage with on Facebook. This comes as no surprise to me, as I often skim my Facebook news feed and am drawn to visual images over text. In addition to this, I often don’t click on video links as I either don’t have the time to watch them, might be in an environment where playing audio is not appropriate or am not sure of the relevance of the content from the title and screen shot provided. Some people may also be concerned of their download limits when streaming video, particularly if using a mobile device. So now you know that photos create greater engagement, how can you incorporate this into your Facebook posting strategy? Impactiv8 is here to help, with 8 handy tips for making it easier to use photos to increase engagement on Facebook.