I am a big fan of the tennis. I go to the Australian Open every year and over the years I have been keeping a close eye on the evolving use of social media at the event. Check out Australian Open 2013: How To Score A Social Media Ace At Your Next Event to see how the Australian […]
I didn’t want to speak to soon, but it’s official – I have fallen in love! Yes, I know, I am already married, but I couldn’t help myself. I have a new love in my life and I am not sure I can hold back anymore. I need to share it with the world. I […]
#Hashtags. Love them or hate them? Regardless of your opinion, it looks like they are here to stay. In fact, they are about to become more ingrained in our vernacular, with hashtags being rolled out across Facebook for public conversations as I write this post. Facebook Hashtags now work within the public status updates and comments […]
I often get asked “when are you going to do a Twitter course for business?” It pains me to say that “it is on the agenda, but not in the immediate future”. This is not because I don’t believe in the platform for business use. On the contrary, I find Twitter to be a fantastic […]
For those of you that have been following me via social media over the past two weeks you would’ve noticed my love of tennis. I attended the event twice and when not there I have been following it on television, radio, internet or the Australian Open App, depending upon what I am doing at the time. Throughout this experience I have kept a close eye on how the Australian Open has used social media to further promote engagement around the event and have shared how you might be able to use the lessons learnt at the next event you conduct for your business.
It is with much excitement that I announce that I have purchased the Social Rabbit brand and as of today will officially be the new Chief Rabbit in the Social Rabbit burrow.
Often businesses jump on the social media bandwagon because everyone else is on it and they feel pressured to join in. This is usually combined with a lack of understanding of what they are trying to achieve, what they need to do and how to use social media successfully. This following eight strategies assist businesses to use social media successfully:
I have recently finished reading Blogging and Tweeting without Getting Sued: A global guide to the law for anyone writing online by media law expert, Mark Pearson. I was attracted to this book in the first place, as I have witnessed firsthand quite a bit of unsavoury online behaviour of late both personally and in the media and was keen to get a bit more information as to where that imaginary line in the sand is and to be able to share that information with fellow online users. This post provides a summary of the main issues discussed in this book.
Sport is inherently social, however many sporting organisations have chosen to steer well clear of social media due to the bad wrap it has received in the press – largely as a result of it being misused by athletes. Rather than focusing on the negatives, sporting organisations should take a look at how businesses have used this media effectively, the opportunities that social media provides and how this can be replicated within the context of a sporting organisation. As well as learning from successful businesses case studies, they should also learn from the mistakes made within sport and ensure good policies and procedures are in place to prevent similar incidents within their sport.