Social Media At The Australian Open 2016

Do you run events for your business? Are you looking for ideas and inspiration as to how you can better incorporate social media into your next event? If so, then the Australian Open is a great event to see many examples of how you can use social media at your events. I know this because I […]

Social Media Success Summit 2014: The Secret To My Social Media Knowledge

I often get asked: How do you know so much about Social Media? Did you study Social Media at University? No! If I said it didn’t exist when I went to University would I be giving away my age? Did you go to Facebook University? No! Although I probably would’ve been first in line if […]

Best Image Editing Tools 2014

A picture tells a thousand words! It should come as no surprise then that people naturally respond better to visuals than plain text. We process them much faster, we engage with them more, we share them more freely, we remember them more readily and we are influenced by then when it comes to purchasing. The rapid […]

Australian Open 2014: Hashtags, Check-ins & Tweets

I am a big fan of the tennis. I go to the Australian Open every year and over the years I have been keeping a close eye on the evolving use of social media at the event. Check out the following posts for a more rounded view on how the Australian Open has used social media […]

Which Social Media Networks Should I Use For My Business?

Are you asking yourself, “Which social media networks should i use for my business?” With so many to choose from, it’s very easy to get overwhelmed by choice! Below is a basic overview of some of some of the more popular social media networks you have to choose from and the opportunities they can provide […]

There Is A New Chief Rabbit In Town

It is with much excitement that I announce that I have purchased the Social Rabbit brand and as of today will officially be the new Chief Rabbit in the Social Rabbit burrow.

Social Media Best Practice – 8 Key Strategies To Assist Businesses To Use Social Media Successfully

Often businesses jump on the social media bandwagon because everyone else is on it and they feel pressured to join in. This is usually combined with a lack of understanding of what they are trying to achieve, what they need to do and how to use social media successfully. This following eight strategies assist businesses to use social media successfully:

BOOK REVIEW: Blogging & Tweeting Without Getting Sued

I have recently finished reading Blogging and Tweeting without Getting Sued: A global guide to the law for anyone writing online by media law expert, Mark Pearson. I was attracted to this book in the first place, as I have witnessed firsthand quite a bit of unsavoury online behaviour of late both personally and in the media and was keen to get a bit more information as to where that imaginary line in the sand is and to be able to share that information with fellow online users. This post provides a summary of the main issues discussed in this book.

Social Media Provides Opportunities For Sport To Build Engaged Communities

Sport is inherently social, however many sporting organisations have chosen to steer well clear of social media due to the bad wrap it has received in the press – largely as a result of it being misused by athletes. Rather than focusing on the negatives, sporting organisations should take a look at how businesses have used this media effectively, the opportunities that social media provides and how this can be replicated within the context of a sporting organisation. As well as learning from successful businesses case studies, they should also learn from the mistakes made within sport and ensure good policies and procedures are in place to prevent similar incidents within their sport.

Health Club Videos Go Viral

There are some excellent examples of the use of video coming out of Health Clubs that small businesses can learn from.