Mike Stelzner, as part of the opening keynote address at the Social Media Success Summit 2014 on “How To Succeed By Continuously Showing Up: Drip Feed Marketing”, used the analogy of nurturing a garden to demonstrate the important role that social media and content marketing plays in feeding your business growth. I have outlined this […]
Would you like to see higher social media conversion rates? If you are spending all your time building up your audience on social media in isolation and not pulling those fans back to your website, then you are doing it all wrong! If you are pulling your social media followers back to your website and […]
Last week I was fortunate enough to attend Empire by Speigelworld at Crown Rooftop in Melbourne. As well as being a totally amazing spectacular – I highly recommend this show to anyone that likes to be entertained – it also provided a great example of how businesses can use Facebook Apps at events to promote […]
I have recently finished reading Blogging and Tweeting without Getting Sued: A global guide to the law for anyone writing online by media law expert, Mark Pearson. I was attracted to this book in the first place, as I have witnessed firsthand quite a bit of unsavoury online behaviour of late both personally and in the media and was keen to get a bit more information as to where that imaginary line in the sand is and to be able to share that information with fellow online users. This post provides a summary of the main issues discussed in this book.
If part of your business strategy involves comment more on blogs as a means toward driving more traffic to your ________ [insert: website/blog/facebook/twitter or any other online platform], then I might just have a tool that will make you more successful with this strategy and more importantly, save you a load of time. Let me introduce […]
Whilst this webinar was all about Google+, my greatest take outs related not to Google+ specifically, but rather reinforced my beliefs of how we should treat our relationships with our various social media platforms of choice and more importantly the people we interact with in each of these space.