Would you like to see higher social media conversion rates? If you are spending all your time building up your audience on social media in isolation and not pulling those fans back to your website, then you are doing it all wrong! If you are pulling your social media followers back to your website and […]
I am a massive advocate for blogging and the benefits it can bring for small businesses when successfully combined with a social media strategy to share the content of blog posts. More times than not when I am explaining this to clients, friends and anyone that will listen really, the response is the same – a tilt of the head, a quizzical look and then the question, “so what EXACTLY is a blog post”?