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Facebook Advertising Workshop

12 February @ 9:30 am - 4:30 pm AEDT


Have you been using Facebook for your business for a while, but are feeling that you are not getting a significant enough return on investment for all your time, effort and money?

Perhaps you have tried boosting posts or running Facebook Ads, but haven't achieved the results you hoped for?

If so, then this workshop is what you need.

We will step you through

  • Why you need to be investing in Facebook Ads for your business
  • How to navigate the Facebook Ads Dashboard, so you can move beyond the boost post
  • Creating audiences to target your ideal customers
  • Setting up Custom Conversions so you can track the ROI for your ads
  • The different components of Facebook Ad Campaigns
  • Creating Facebook Ads that convert
  • Monitoring and troubleshooting your ad performance
  • Reporting on the success of your ads
  • How to create a Facebook Ads funnel that attracts, nurtures and converts your ideal customers

You will learn all that you need to start creating Facebook Ads that convert in your business, leaving with campaigns setup that can start generating leads and sales for your business!

Who should attend

Local or online businesses who are trying to generate more leads and sales for their business and want to use Facebook Ads to assist with this. Ideally you will have the ability to collect leads (e.g. email opt-ins, appointment bookings, etc) and sales online, but this is not essential.

Who shouldn't attend

This workshop is not suitable for businesses who have an ecommerce store (e.g. Shopify, BigCommerce, etc). You will need to attend a Facebook Ads For eCommerce Workshop (coming soon).


Ideally you should have created some sort of Facebook Ad before, even if it is just boosting a post, so you have a basic understanding of Facebook Ads, but that's not essential (it will just give you a head start and reduce some of the overwhelm you otherwise might experience on the day). If you haven't done this, you might want to use a small budget ($5 is fine) to test out a boost post prior to attending.

You must have:

  • A Facebook Ads account setup that is linked to the Facebook Page you wish to run ads for.
  • An idea of what you wish to advertise (e.g. product/service for sale, opt-in, video, etc)
  • Images, video, copy, etc to use to create your ads
  • BYO laptop, MAC or PC (tablets, iPads or other mobile devices are not sufficient)

There will be some pre-requisite work that will be sent to you prior to the workshop to ensure you have everything setup appropriately to make sure that you get the most out of the workshop.

Workshop includes

  • Internet access
  • Morning and afternoon tea
  • Electronic copy of all presentation slides & relevant resource links


12 February
9:30 am - 4:30 pm




Point Cook Town Centre, (Coles Precinct) Entrance C1, Level 1, 5 Main Street,
Point Cook, Victoria 3030 Australia
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