In the past all administrators had equal access and full rights to the management of your Page. Therefore, if you added someone as an administrator then there was nothing (other than their ethics) stopping him or her from removing you as an Administrator of your own Page. The beauty of the various admin role levels is that you can give a third party the appropriate level of access to your Page without the concern of losing control over the management of the Page. When that third party no longer has reason to have access to the Page, such as when services are terminated, then the Manager can remove them as an Administrator of the Page.
Facebook Admin Roles Explained
Page Administrators can have a different roles assigned to them, depending on what they need to work on. The options are as follows:
As you can see, the roles are hierarchical with the level of access cascading down depending upon the level of the role assigned. Here is an overview of each of the roles and what type of person should get delegated which level of responsibility:
This should be the business owner and one other trusted party. You should have a minimum of two people with this responsibility. By having two Managers, you can ensure continuity of the Page should something happen to the Facebook account of the Manager or to the Manager themself. The responsibility that sets this role apart is the ability to manage admin roles. The Manager can add, modify and delete admin roles.
This should be the person who is managing your Facebook Page on a day-to-day basis. This may be a staff member or a third party contracted organization, such as a social media consultant. This role comes with almost all the access required to build the Page. This includes creating, responding to and deleting Posts, sending messages as the Page, as well as creating and managing apps. They can also do all the things that the lower admin levels can do, such as creating Ads and accessing the Page Insights.
One major issue with the way that the access privileges of this role has been established is that you cannot select the “Use Facebook as PageName” option and therefore you cannot Like Pages as the Page nor access the newsfeed for the Page and comment as the Page on other Page’s Posts. I hope Facebook changes this, as this limits this role considerably if you are using your Page newsfeed as a content source for sharing information and/or want the Content Creator to Post as your Page on other Page’s Posts as a means of extending reach.
This role is useful if you want to control the message that goes out in the first instance, via but then want to delegate the responsibility of responding to the comments then posted. A moderator can’t generate a post, but can comment on a Post as the Page. This is great for providing timely customer service by delegating responding to comments to people with appropriate skills or who may be available to respond during high traffic windows, such as after hours when your Content Creator(s) may not be available. The fact that they can send messages is great, as it enables the moderator to take the details of some customer service issues off the Timeline if necessary by requesting people to send a Private Message so that their individual issue can be dealt with.
This role has been developed to enable you to delegate your Facebook Advertising to a third party, without giving them the ability to share content on your Timeline or through Messages as your Page. This is particularly useful for businesses that are keen to use the benefits of Facebook Advertising, but don’t have the expertise and/or time to invest in setting this up and managing it effectively.
In a larger company, this role may be assigned to the CEO or the heads of various departments who are not involved in contributing to the content shared and don’t have a need to comment on behalf of the business, but have a vested interest in what is going on and want to be able to keep an eye on the return on investment on a regular basis. As this information provides metrics around the performance of the Page then it may be appropriate to give this level of access to a business analyst to do the reporting as an independent party. Other uses include giving this level of access to any business partners who you are working with on combined marketing campaigns so they too can track the progress or to a potential sponsor to demonstrate the type of reach they can achieve through this medium. You may even consider providing this access to a social media consultancy that you are considering outsourcing your Facebook Page to so that they can make recommendations on what you can improve with the added insights of your metrics.
Immediate Action Required
In converting to this new tiered level of Facebook Admin Roles Facebook has defaulted all roles to Manager. If you haven’t made the changes as yet you should to go into your Admin Panel immediately and assign the appropriate roles to those that currently manage your Page and then consider adding additional administrators as appropriate. In particular, make sure you have at least two Managers to safeguard your Page and ensure continuity of the management of your Facebook Page should something happen to the Facebook account of the Manager or to the Manager themself.
To edit Page Admins click on “Edit Page” at the top right hand corner of your Page’s Admin Panel, then select “Admin Roles” from the options. You can then change each Administrators Role by selecting from a list of Roles immediately under the name of each Administrator. You can also add or delete administrators from this section also.