Facebook Ads Workshop Melbourne

MONDAY 12 FEBRUARY 2018

Facebook Ads Workshop Melbourne

Tickets on Sale Now!

Early Bird Price $397:

FACEBOOK ADS WORKSHOP

Have you been using Facebook for your business for a while, but are feeling that you are not getting a significant enough return on investment for all your time, effort and money?  

Perhaps you have tried boosting posts or running Facebook Ads, but haven't achieved the results you hoped for?  

If so, then this Facebook Ads workshop is exactly what you need.

Mon, 12 February 2018

9:00am-9:30am: Registration

9:30am-4:30pm: Facebook Ads Workshop

Early Bird Price $397 

(Regular Price $497)

WHAT YOU WILL LEARN

We will step you through:

  • Why you need to be investing in Facebook Ads for your business  
  • How to navigate the Facebook Ads Manager and Power Editor, so you can move beyond the boost post 
  • How to create audiences that target your ideal customers  
  • How to retarget website traffic, subscribers and other engaged audiences 
  • How to set up Custom Conversions so you can track the ROI for your ads 
  • How to choose the right objectives and placements for your ads 
  • The different types of Facebook ad creative options and which are best to use and when 
  • The various components that go into creating Facebook Ads that convert 
  • Split testing and optimising your Facebook Ads 
  • Monitoring and troubleshooting your ad performance 
  • Reporting on the success of your ads 
  • How to create a Facebook Ads strategy that attracts, nurtures and converts your ideal customers
  • The benefits of Facebook Business Manager

You will learn all that you need to start creating Facebook Ads that convert in your business, leaving with campaigns setup that can start generating leads and sales for your business!

YOUR PRESENTER

LOREN BARTLEY

Loren Bartley

Hi, I'm Loren Bartley, Social Media Strategist & Founder of Impactiv8 

I can help you leverage the power of social media and online marketing to generate more fans, leads, customers and sales for your business.  

I have been successfully helping businesses increase their profits using Facebook (including Facebook Advertising) since 2011.  

My approach is simple.  

I teach the strategies, tips and tools that are most effective right NOW so that you stop wasting your time and money and start achieving results for your business instead.  

Let me help remove the overwhelm, confusion and headaches you currently experience when it comes to Facebook Advertising and teach you how to implement those strategies that work instead!

IS THIS FOR YOU?

Who should attend

  • Local or online businesses who are trying to generate more leads and sales for their business using the power of Facebook Ads
  • Marketing and Social Media professionals who are responsible for implementing a business’ social media strategy 
  • Social Media freelancers who want to refresh their Facebook Ads skills and stay up-to-date with Facebook Ads best-practice


NOTE: This workshop is not suitable for businesses who have an ecommerce store (e.g. Shopify, BigCommerce, etc). You will need to attend a Facebook Ads For eCommerce Workshop (coming soon).

PRE-REQUISITES

Ideally you should have created some sort of Facebook Ad before, even if it is just boosting a post, so you have a basic understanding of Facebook Ads, but that's not essential (it will just give you a head start and reduce some of the overwhelm you otherwise might experience on the day). If you haven't done this, you might want to use a small budget ($5 is fine) to test out a boost post prior to attending. 

Ideally you will have the ability to collect leads (e.g. email opt-ins, appointment bookings, etc) and sales online, but this is not essential.

You must have:  

  • A Facebook Ads account setup that is linked to the Facebook Page you wish to run ads for. 
  • An idea of what you wish to advertise (e.g. product/service for sale, opt-in, video, etc)
  • Images, video, copy, etc to use to create your ads
  • BYO laptop, MAC or PC (tablets, iPads or other mobile devices are not sufficient)
  • There will be some pre-requisite work that will be sent to you prior to the workshop to ensure you have everything setup appropriately to make sure that you get the most out of the workshop

WORKSHOP INCLUDES

  • Internet access
  • Morning and afternoon tea 
  • Electronic copy of all presentation slides & relevant resource links
  • Heaps of practical tips which you can take-away to start implementing straight away!

LOCATION

Impactiv8 is located at the Point Cook Town Centre, west of Melbourne and approx. 20mins from Melbourne CBD. Free all day parking is available on site.