Facebook has recently added a new feature that enables users to hover over a name on Facebook to reveal a pop-up that displays basic information about the Page or person that has made the post or comment. This pop-up is like a mini business card, displaying various information depending upon whether or not it is a Page or Person that you are viewing and what features have been made available via their settings.
- Posts that appear in a newsfeed
- Comments on other people’s or Pages posts in a newsfeed
- Posts on people’s or Page’s timelines
- Comments on other people’s or Pages posts on a timeline
- The expanded view in a ticker
Below is a general overview of the types of information you may see.
- Cover Image
- Profile Image
- Name of business
- Number of Likes
- Number of your friends that Like the Page (if any of your friends Like the Page) and up to five random images of your friends that Like the Page
- A button that indicates whether or not you have liked the page
- A button that enables you to message the Page directly (provided the Page has turned on this feature)
If you don’t already Like the Page, you have the ability to select the “Like” button and Like the Page without even having to visit the Page. If you already Liked the Page, then you can select the “Liked” button to be presented with additional options that allow you to either “unlike” the Page or add the Page to an existing Interest List you may have or to a new Interest List that you wish to create.
I am sure that Page Admins will love the ability for people to be able to Like a Page directly from their newsfeed or wherever they see your comments on Facebook and this may lead to more Pages commenting on posts in their newsfeed by other Pages in an attempt to increase their visibility and get more Page Likes via this method. It will be interesting to see if Page Likes start going up as a result of this feature or if the reverse occurs and people become more inclined to unlike your Page if they don’t like a particular post or comment that you make.
- Cover Image
- Profile Image
- Name of Person
- Position and business person works for (provided the person has entered this information)
- The number of mutual friends that you have (if any) and up to five random images of your mutual friends
- A button that indicates whether or not you are a friend of that person
- A button that enables you to message that person directly
- A button that enables you to subscribe to that person’s public newsfeed (if they have this function turned on)
What displays on the hover image can vary from person to person, depending on their settings and your relationship with them. For example, if you have put a person into a specific list, such as a “Close Friends” list, then this may be indicated by displaying a star rather than a tick as part of the “Friends” button (as pictured).
If you are already friends with a person, then you can select the “Friends” button to be presented with additional options that allow you to either add them to a list, adjust the settings relating to what types of stories you see from this person, suggest friends for them or even “unfriend” them.
What do you think of this business card like hover image? Do you think this will be a good or bad feature for businesses? Please share your thoughts in the comments below.