How to leverage the power of Facebook to make it more profitable for your business.
Are you looking to set up a Facebook Page for your business?
Do you have a Facebook Page for your business, but feel like you are not getting the most out of it?
Are you struggling to keep up with the constant changes to Facebook and in desperate need of a refresher on what is working on Facebook now?
This Australian-made FB Business Success online training program will step you through the process of leveraging Facebook to generate more fans, leads, customers & sales for your business.
FB Business Success NOW! will focus on the strategies, tips and tools that are most profitable on Facebook NOW!
FB Business Success NOW! will enable you to:
- Create a Facebook marketing plan for your business
- Create & optimise your Facebook Business Page
- Connect with your ideal customers & build your audience
- Source & create engaging content
- Create raving fans that advocate for your business
- Integrate Facebook into your day-to-day business activities
- Create Facebook ads that convert
- Increase your website traffic
- Gain more leads & subscribers
- Generate more sales for your business
- Monitor activity related to your business on Facebook
- Measure the return on investment for your efforts
The following content will be covered in The Facebook Foundations training modules:
Your Facebook Strategy module will include:
- Why you should use Social Media for business success
- Why Facebook should play a key role in your digital strategy
- The foundations for Facebook Business Success
- How to use Facebook to attract, sell and wow your ideal customers
- How to integrate Facebook into your day-to-day business activities
Your Facebook Optimisation module will include:
- How to set up your Facebook Page from scratch
- Optimising your Facebook Page to attract and convert your ideal customer
- Branding your Facebook Page to reflect your brand essence
- How to set up Facebook Apps
Your Building an Audience module will include:
- How to identify who your ideal customer is
- How to attract access into the newsfeed and inbox of your ideal customer
- Using Facebook Groups to further develop your audience
Your Creating & Sourcing Engaging Content module will include:
- Understanding Facebook’s newsfeed algorithm and what you need to be doing to gain more reach in the newsfeed
- How to create content that your audience feels compelled to engage with
- The what, when, where, how and why of Facebook posting
- Creating thumb stopping images
- Using video effectively on Facebook
- Sourcing “known” engaging content to share on Facebook
Your Leads & Sales module will include:
- How to turn your Facebook audience into valuable email subscribers
- How to turn your fans, email subscribers and website visitors into customers
- How to use Facebook to gain more referrals
- How to use Facebook to increase the lifetime value of your customers
- Using competitions to gain targeted leads
Your Monitoring & Measuring Performance module will include:
- Setting up alerts to ensure that you can respond to engagement in a timely manner
- Using Facebook as a customer service tool
- Understanding your Facebook Insights
- Additional metrics you need to track to measure your success
- When and how to adjust your Facebook strategy
The following content will be covered in The Facebook Advertising training modules:
Your Facebook Ads - The Essentials module will include:
- Benefits of Facebook Advertising
- How to setup a Facebook Ads Account
- Understanding Facebook Ad campaign structures
- Choosing the right Facebook Ad based on your objective
- The essential elements of creating Facebook Ads that convert
- How to target your ideal customers using Facebook Ads, including creating custom audiences, lookalike audiences & saved target audiences
- Installing the website re-marketing Facebook Pixel
- How to create Ads using the Facebook Ads Manager platform
Your Facebook Ads - Advanced Techniques module will include:
- How to use Power Editor to achieve better results for your Facebook Ads
- How to create multiple Ad Sets and Ads for split testing
- How to monitor and adjust your Facebook Ads to achieve greater success
- Reporting on the performance of your Facebook Ads
- Navigating Facebook Business Manager
The secret ingredients to FB Business Success NOW!:
Impact Activities are included in this training program:
- Providing guidance around the implementation of your learning
- Allowing you to apply to your business the insights you learn as you go
- Completing these will ensure that you achieve FB Business Success!
LIVE Q&A Training include:
- Q&A training calls where you can ask questions specific to your business
- Facebook best practice case studies & Facebook Page critiques
- Fresh content to bring you up-to-speed with the latest Facebook changes
Additional Resources include:
- Additional up-to-date information to support your ongoing learning
- Tools to assist you to achieve Facebook Business Success
- A handy go-to reference for all things related to Facebook
Special Bonuses include:
- Bonus training videos related to Facebook and social media strategy
- Extra resources added regularly, as per your training requirements
- Spot prizes, giveaways & events exclusive to program participants
Ongoing Support includes:
- Exclusive access to a private Facebook group for ongoing support
- Forum to share challenges and celebrate successes with other businesses
- Regular interactions with Impactiv8's Loren Bartley, course creator
What past FB Business Success NOW! participants had to say about the training
Mel Samson, Click-Winning Content
“I stopped using Facebook for business because it changed so much that I couldn’t keep up and I didn’t feel confident using it. The FB Business Success Training Program gave me the confidence to build a professional presence that quickly helped me to get new clients. It now allows me to attract and interact with clients and prospects easily!”
Sara Hood, Record Store Day Australia
“By implementing the strategies from FB Business Success back in 2013, we were able to take the Record Store Day Australia Facebook Page from 538 to over 7,000 fans in just six weeks in the lead up to Record Store Day Australia. The music retailers were ecstatic with the knock on effect this had for them. Retailers were saying Record Store Day Australia 2013 was their best sales day ever! We have continued to implement those strategies since then and now have over 14,000 dedicated fans engaging with our Facebook Page on a daily basis and Record Store Day Australia was even more successful in 2014 and 2015, with queues around the block and people sleeping overnight waiting to be the first to get into record stores on the day. We wouldn’t have achieved the same level success on Facebook, Instagram and Twitter without Loren’s knowledge and ongoing support.”
Cazzandra Bell, Women's Business Society
“Loren Bartley is a true resource when it comes to social media. In particular, her depth of knowledge about how to use Facebook effectively to achieve business success continues to amaze me. Loren is a born educator. She has the unique ability to break down the complexity of Facebook into easy to understand steps. I highly recommend Loren Bartley's training programs.”
Roger Dietrich, Masters Swimming NSW
“In my early days as Social Media Administrator for Masters Swimming NSW our Facebook Page was progressing well, but we weren't growing our audience as quickly as I thought we should be. After implementing the strategies learnt in FB Business Success our audience began to grow very quickly and we now have a highly engaged following of Masters Swimmers from right across the world. We have developed a great community of Masters Swimmers online and it is continuing to grow very strongly. This has enabled us to bring together many of our NSW swimmers who may never have become friends either on Facebook or on pool deck if it hadn't have been for the assistance of our Facebook community. Having Loren available to assist us individually as part of the FB Business Success course has provided invaluable assistance to us as a sporting organisation.”
About your Instructor...
Loren Bartley, Impactiv8
Hi, my name is Loren Bartley.
My business is Impactiv8 and we help grow your business by using social media in conjunction with lifecycle marketing automation.
I am a social media strategist, educator, coach, public speaker, podcaster, blogger, early adopter, self-confessed geek, on-and-off again fitness addict and mother of three.
I am passionate about educating businesses like yours on how to use the power of social media independently to grow your businesses and ultimately achieve your overall business goals. I achieve this by teaching you how to develop a social media strategy, build online communities, effectively engage with those communities and then convert them into action that aligns with your overall business goals.
I am the creator of two online training programs: Social Media Success and FB Business Success NOW!
In addition to this, I am an Infusionsoft Certified Partner and am super passionate about help businesses get the systems and processes they need in place to ensure that their use of social media integrates seamlessly within all other aspects of the business.
I also conduct one-on-one coaching and deliver bespoke social media presentations. Regardless of the product or service, I provide the perfect balance between strategy, “how-to” and best practice, ensuring my clients have all the tools necessary to develop and maintain an effective social media presence.