Demystifying the Facebook Page Admin Panel: Activity, Insights & Settings

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Facebook has recently made some changes to the Facebook Page design and Facebook Page Admin Panel, so now is a great time to take another look at the Admin Panel and how you can best use it to manage your Facebook Page.

NOTE: This post has been updated to reflect the changes made to Facebook Pages in June 2014.

Demystifying The Facebook Page Admin Panel

What Is The Facebook Page Admin Panel?

Your Facebook Page Admin Panel is the dashboard at the top of your Facebook Page (accessible via the tabs above your Facebook Page Cover Image). It is your mission control and where you can see the activity on your Page at a glance. Don’t panic that everyone is going to see all this activity. Rest assured, it is only visible to Page Administrators. If you don’t believe me, go visit any Page that you are not the Page Admin for and you will see that you can’t access this Admin Panel.

The Admin Panel is not visible by default as it used to be prior to June 2014. Instead it is accessible by clicking on either the “Activity”, “Insights” or “Settings” tabs at the top of your Facebook Page.

Facebook Page Timeline Admin Panel Access and Cover Image

Below is what you see when the Admin panel is displayed by selecting “Activity”, “Insights” or “Settings”:


The “Activity” tab gives you access to your Messages and Notifications. It defaults to Messages, with the option to select Notifications within the left-hand navigation.

Facebook Page Timeline Activity


Messages allow people (whether they like your page or not) to send a message directly to the Page Admin.  If you get any messages they will appear in this box.  You can reply to any messages as the Page Admin, but you can’t send messages to all your page Likers or indeed anyone on Facebook – they need to message you first. Once they message you once, you can then message them directly as much as you want from that point forward – just don’t go overboard!

This is a great feature for people who want to ask questions but don’t want it out there for everyone to see. It also provides a “private” option for someone to post a complaint. If you don’t have this feature turned on, then their only option is to post it on your Timeline and this may not always be in your best interest.


Selecting “Activity” and then “Notifications” will take you to a list of notifications of your Page’s most recent activity. At the bottom of the list of notifications you have the option to “View Activity Log for older activity”.

If you are not a fan of the number of clicks you need to take to get to your Page Notifications in the Admin Panel, then I suggest you bookmark the notifications Page to make it quicker for you to access this information regularly.

Another way to ensure you never miss out on any activity on your Page is to click on “Settings” at the top of your Facebook Page. Then select the “Notifications” option in the left-hand menu and then turn on “Get a notification each time there is activity on your Page or an important Page update”. This will provide you with a notification on Facebook when people post, like or comment on your Page. This notification will appear along with all your personal notifications when using Facebook as your personal profile and is a great way to stay on top of your Page Admin duties if you regularly access either the desktop or mobile versions of Facebook.

If you wish, you can also choose to turn on notifications for:

  • New messages
  • New reviews
  • Tips
  • New likes
  • Edits to posts you’ve written

You can also choose to get an email each time there is activity on your Page or an important Page update. Personally this would drive me crazy. I get more than enough email as it is and I check Facebook regularly, so I keep this turned off.I would suggest turning this on if you don’t check Facebook at least daily.

Facebook Page Timeline Notification Settings

Invite Friends To Like This Page

In the left-hand column of the “Activity” section of the Facebook Page Admin Panel you are given the opportunity to “Invite Friends To Like This Page”. You can do this by:

  • Searching for their name and adding them
  • Adding them from the list of suggestions
  • Inviting email contacts
  • Sharing your Page


The insights section will provide you with your Facebook Page analytics, provided your page has at least 30 people or more who like it. For privacy reasons, you don’t get to see the insights for your page until your Page has at least 30 Likes.

When you click on the “Insights” tab you will have four different insights dashboards to select from:

Facebook Page Insights


This section gives an overview of your Page Likes, Post Reach and Engagement in graphical format, insights into your 5 most recent posts and some basic stats on any “Pages to Watch” you have added.

Facebook Page Insights Overview


Here you can find statistics on the total number of Page Likes, net Likes and changes and where those Likes came from (e.g. on your Page, your posts, page suggestions, etc).


Here you can find statistics on your post reach, the number of likes, comments and shares your posts are receiving, how many posts have been hidden, reported as SPAM or unliked and your total reach. Your total reach metric includes the number of people who were served any activity from your Page, including posts, posts by other people, Page like adverts, mentions and check-ins.


The “Visit” section of your Facebook Page Insights allows you to see the number of:

  • Page and Tab visits
  • Other Page activity
  • External referrers


The top section of your Posts insights provides you with insights on:

  • When your fans are online (data shown from a recent 1-week period, you can see this data for each day)
  • The success of different post types based on average reach and engagement
  • Top posts from “Pages You Watch”

Facebook Page Insights When Your Fans Are Online

The bottom section of Posts insights provides you with details of the most recent posts on your Page’s Timeline, including some insights regarding reach (organic and paid) and engagement (post clicks, likes, comments and shares). Facebook also gives you the option to boost the posts from this section of the admin panel. Facebook also provides you with data


The “People” section provides you with demographic insights regarding:

  • Your Fans
  • People Reached
  • People Engaged
  • Check-ins

For each of the above options, it is possible to see aggregated metrics regarding gender, age, country, city and language.


When you are within the “Insights” section of your Facebook Page Admin Panel you will see the option to “Export” data directly to Excel (.xls) or comma-separated text forma (.csv). This allows you to export pate level or post level data for further analysis.


The “Settings” tab takes you into the back of your Facebook Page to access or modify your:

  • General settings: This allows you to manage the permissions of what people can and can’t do on your Page (e.g. visibility, tagging, private messages, profanity blocklist, etc).
  • Page info: This is where you can modify the basic information about your business and the details of what is displayed in the “About” section of your Page.
  • Notifications: These are your settings around how you would like to be notified of activity on your Page (see “Notification” above).
  • Page roles: This is where you can set and modify Page Admins. Page Admins can have a different role assigned to them, depending on what they need to work on.
  • Apps: This is where you edit the settings for any of the Apps you have installed on your Page, including changing the names and images associated with them.
  • Suggested Edits: This is where you can see any suggestions to improve your Page’s information that your audience has made. You can review and accept or decline the suggestions from here.
  • Featured: This is where you can choose which Pages are featured on your Page, as well as feature the Page owner if you want.
  • Mobile: This section provides you with details of the various ways you can post to Facebook as your Page from a mobile device.
  • Banned Users: This shows you the people and Pages that your have banned from posting on your Page.
  • Activity Log: The activity log shows all of the Activity on your Page. This includes your posts and posts by others on your Timeline. It also includes any posts you may have scheduled from within Facebook itself, but not any scheduled within 3rd party apps, such as Hootsuite. You can search for posts types by selecting a particular post type from the left-hand navigation within this section. You can highlight, allow, hide and/or delete posts by clicking on the pen icon (edit feature) at the top right of each post. You can also change the date of the post or report/mark as spam.

Facebook Page Settings

Build Audience

When you click on the “Build Audience” tab at the top of your Facebook Page there is the option to:

  • Invite Friends: This enables you to invite any of your Friends to Like the Page. This feature is only available when using the Page as yourself (as a Page doesn’t have any friends).
  • Import Contacts: This enables you to upload your email list to Facebook and get Facebook to notify any of those people that login to Facebook using that email address that you have invited them to Like your Page. You can only invite a maximum of 5,000 contacts.
  • Use Adverts Manager: This takes you directly to your Adverts Manager so that you can create a Facebook Ad to attract more Page Likes.


The help section allows you take a tour of your Facebook Page Admin Panel, visit the help centre, visit the Facebook Help Community, or send feedback to Facebook.


The “Page” tab option in the top left-hand corner allows you to return to your Facebook Page at anytime.

This Week

Facebook has added a new “This Week” snapshot to the right-hand side of your Facebook Page as part of the June 2014 Facebook Page redesign. This shows you the previous week’s statistics in regards to the number of:

  • Page Likes
  • Post Reach
  • Unread notifications
  • Unread messages

Facebook Page Insights This Week

To access who has Liked your Page, click on “Page Likes” and then “See All” to see a full list of who Liked Your Page (in reverse chronological order). Unfortunately there is no way to search this list.

However, you can choose to view the following options:

  • People who Like this: The People who have Liked your Page
  • Pages that Like this:  The Pages that like your Page
  • Subscribers: The people that have chosen to subscribe to your Page rather than Like your Page
  • Administrators: The Administrators for your Page
  • Banned:  Those people or Pages who you have banned from posting on your Page
  • Valuable
  • Irrelevant

If you want to find out more about your new audience you can click on the person or Page’s name and go and check them out (provided their admin setting aren’t locked down)! You can also promote people to Admins or Remove them as fans of your Page. These features are accessible by clicking on the settings wheel to the right of each person’s name.

Check out this post for more details on the Facebook Page Redesign 2014.

Wow, well that’s the Facebook Page Admin Panel.  Have a play around to familiarise yourself with the new look and features. If you have any further questions regarding this, then please post them in the comments below.

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About Loren Bartley

Loren Bartley is as a social media strategist, educator, coach, public speaker, blogger, early adopter, self-confessed lover of all things geek-eske, and mother of three.

As the founder of Impactiv8, Loren helps businesses grow using the power of social media and lifecycle marketing automation.

Loren has created three online training programs: Social Media Success, FB Business Success and Linked Business Success and she also offers bespoke social media presentations, workshops, one-on-one coaching and social media implementation services.

Loren is also the producer and co-host of the highly successful #BusinessAddicts The Podcast, which she hosts in conjunction with Fiona Redding from The Happiness Hunter.


  1. Thank you for that. I didn’t even know you could hide the box at the top with all thei information, though now see it was glaringling obvious LOL. I will be coming back soon for more tips for sure

  2. This is a really great in-depth article on something that is often over looked. Well written & explained, it will be a great help to new users who have Business Pages.

    • Thanks Judi.

      • Our Admin page is slightly different. Yours shows Notifications/Edit Page/Build Audience/Help/Hide and ours shows Edit Page/Build Audience/See Insights/Help/Hide. Also, there is no “Get More Likes” button anywhere. We’re stumped. Any help would be very appreciated. Thank you.

        • Betty, Facebook regularly changes the layout of the Admin Dashboard and is in the process of rolling out another change at present, so I can’t confidently tell you where it is going to appear on your Dashboard at this point in time. “Get More Likes” is just an option to promote your Page and it isn’t very targeted in how those likes are obtained. If you are considering doing Facebook Advertising to get more likes for your Page, then I suggest that you use the Facebook Adverts Manager (of if you are more experienced, the Power Editor) to do that. In doing so, you will have much better targeting options and as a result will be more likely to obtain fans that are interested in your business and likely at a cheaper rate too. Especially if you use some of the custom audience features.

  3. Thanks for this insightful post Loren. I use Facebook for business but get confused about what has been changed when Facebook tweaks everything.

  4. Great post lovely! Very informative – shame it even needs to be written – I just wish FB would leave things the way they are for a while!! x

  5. Cookie says:

    How can I make the hidden setting on my page the “default” setting? I like the admin panel and use it regularly… but I don’t want it open every time I go to my page… it takes longer to load and is very frustrating when I’m trying to just check out comments on my page. Any way to do this?

    • Loren Bartley says:

      Unfortunately there isn’t a way to make the default setting hidden on the Admin Panel. Facebook changes things regularly though, so cross your fingers and this might be an option sometime in future.

  6. damon damore says:

    hi – I still have full admin access but I went to add a new admin today, and the whole space is blank – even I’m not listed and I am one of three – did I hit a wrong button?

    • If you still have full admin access I would say it is probably a bug. Facebook is rolling out a new look to Pages at the moment and when they make changes things sometimes go astray. My advice would be to wait a bit and try again later. Hopefully it corrects itself soon. ~ Loren

  7. Mark Kelly says:

    Hi Loren, fantastic information, thank god for you! One question. On my business page, the posts from our fans have been removed from the timeline and placed to the left in a small window called “Posts to Page.” Is there a way to have our fans posts showing back on the main timeline again?

    • Unfortunately there isn’t a way to include them in your main Page Timeline. You can’t even share them to your Page. If there is a nice comment or review that you wish to share, then my suggestion would be to screen shot it and include it as an image, then writing something to put some context around why you are sharing it. Hope that helps as a work-around and thanks for making me smile with your lovely comments. ~ Loren 🙂

  8. Thank you for this informative info!
    Question: Ever since the new timeline I cannot change my cover photo. I can go into the menu and choose my image and when I click on the image as usual nothing uploads!
    I want to be able to change my cover photo and cannot do it.

    Second thing : Most of my numbers that show how many people my images reached are weird. One image said it reached 375 and then next morning it said 2. This happened on several images I post. I know more than 2 people saw it.

    I hope you can help me!
    I am cross-eyed from Googling these problems and finding no answer!

  9. I noticed that I cannot see the “Pages you are following” box anymore. That sucks. Did FB discontinue that box?

    • Nat, it is actually at the bottom of the left-hand column on the new Facebook Page layout by default, unless you changed the order around, then it could be higher within those widgets. ~ Loren

  10. Jodi Bingley says:

    I was wondering if there is a way to export a list of your ‘fans’ and their details (eg: email addresses)? … I have googled and googled, but no luck finding an answer so far.

    • Jodi, this is not an option, as Liking a Page does not give the Page Admins permission to email those people. You would need to share an opt-in incentive to your fans via Facebook so they can choose whether or not to subscribe to your email subscription list if you are trying to convert your Fans into Subscribers, which is a great strategy. ~ Loren

  11. Jennifer Hannan says:

    Im an admin and there on our page it says there is a post that has been reported, but when I click on it there isnt one reported and we cannot get rid of it :/ I have even tried to report another post hoping it would reset , but that didnt work either. Please help us, thank you

  12. Hi Loren
    We have a BUSINESS facebook page which required a PERSONAL facebook page to initiate. When we post a photo to face book on our ipad it defaults the post to our PERSONAL page. How can we make our ipad default to post to our BUSINESS page? (OR how do we SEND the PERSONAL page post to our Business page?)
    Thanks in advance,

    • Walter, I suggest posting from within the Pages Manager App from a mobile device rather than doing it through the web version of Facebook. This should prevent that issue from occurring again.

  13. Eliana says:

    Thank you Lauren

    Do you know why the activity log on my facebook page is always empty, except for Scheduled Posts?
    It gives me minimal control over my posts.
    I have mistakingly hidden a photo on my facebook page, and cannot UNHIDE it.

    • To get to your part “Activity Log” you now have to go to “Settings” and then select “Activity Log” at the bottom of the lefthand navigation menu. Hope this helps.

  14. Chris says:

    Great post, thank you.
    I have a question that you might be able to answer.
    The feature “people who like this” invitation to like my page is not showing on my facebook business page. Do you know how to enable it? It does work on a different page I manage.
    Thank you!’

    • The “Invite Friends To Like This Page” should be within the “Activity” section of your Page in the lefthand navigation section. I hope this helps.

  15. Erik Abegglen says:

    Recently my employer created a Facebook page for the company. After working normally for a week or two, he suddenly no longer has administrator access. He was the sole administrator. Facebook has not answered our inquiries. Any ideas on what he should do?

  16. Hi there,

    I don’t have a build audience button on my business page and for the life of me can’t make it appear. I’m driving myself slightly potty – do you know if this is a known bug or if I need to do something to display it?



    • Hayley

      It should be there by default if you are logged into Facebook using the login that is set up as an Administrator for your Page. If you are not a Page Admin, then you will not see it.



  17. cushmc says:

    Hi there – as this article was written some months ago, can you advise whether FB has updated this again. For a regular personal FB page, I can’t seem to see the see what you’re talking about to bring up the activity panel, let along change the page admin roles. What am I missing?

    • There is no Admin panel for personal profiles, just for Pages. That would be why you are not seeing it from your personal Facebook profile.


  18. Hi

    I am so hoping you can help as I am so frustrated I am close to throwing my laptop throught the window.

    Until very recently (a couple of days) I could change between using FB as my personal profile or my business page by clicking on the little black triangle in the top right hand corner. It would read “use facebook as..” and then list my pages/personal profile. Now the “Use as” phrase has gone and whilst I can access my business pages I cannot use FB as that page and thus cannot access their newsfeeds so cannot read posts by pages I like only read my own posts on my timeline.

    I have crawled all over the page and my own personal settings and can find nothing. One suggestion from other people with the same problem is to make the change via the admin panel. However, as I have the new admin panel as described above I cannot find the way to change via that either.

    Please tell me there is a solution…

    Thank you

  19. steve says:

    Where is the admin panel on the MOBILE fb version?

  20. Is it possible to track the individual activity of those who have roles on the FB page?

    • Sue, you can see who has posted alongside each post (NOTE: only admins can see this), but there is not Admin Role activity dashboard or reporting unfortunately.

  21. Hello,
    Recently i tried to change my page’s name. i made a mistake and changed its name directly without changing page’s link. and now facebook has banned me from changing my page’s name. it’s been more than a week and i still can’t changed it. I’ve also appealed many times but no response from Facebook. it’s really important from me to change the page’s name as i m running a small business. PLEASE HELP!!!
    Thank you so much!

    • I can’t provide any further assistance than what Facebook can unfortunately. You will need to keep trying through their official channels. There are some other comments in this post that might give you some other options also.

  22. Sarah Donnelly says:

    I am an administrator for a page connected with my work. If I invite people to become Friends, and they accept, will they only see the work Facebook page, or will they also see my own personal Facebook page? I would be inviting them from the work Facebook page. Thanks for clarifying – I could not find this answer online

    • You can only invite people from a personal profile, not as a Page, so they will see that the invite has come from you, or whatever profile you invite the people to Like the Page from.

  23. I have a profile that my employer has created a business page on for the firm that I work for. He has given himself the admin role, whilst I have an editor role.

    Can he invite my friends to like the business page, or have access to my friends now, or any new friends in the future?

    Does he have access to my friends? If so, can I stop him from having access to them, especially if I leave the firm?

    How can I delete this business page, if required, down the track?

    If I can’t, what can I do about it?

    • Your employer can’t invite your friends to like the page and he won’t have access to who your friends are as a result of you both being admins. That is something in your settings that you will need to make sure is locked down to only the people you wish to see your friends list. If you wish to no longer be an admin on this page in future you will need to get your employer to remove you as an admin, as you need to have the Admin role in order to change Admin permissions. An editor cannot do perform this function.


  1. […] Bartley of Impactiv8 is talking Facebook page timelines and how to demystifying the admin panel. Facebook has recently made some changes to the Admin Panel, so now is a great time to take […]

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