The Official Australian Open hashtag for 2015 is #AusOpen.
The Australian Open event organisers are also promoting the following hashtags around their event:
- #AOSelfie – To be used when posting a selfie taken at the Australian Open.
- #SocialShack – The physical location at the event that is the hub of social media activity around the event. This is also where you will find the giant #AusOpen hashtag, selfie mosaic and “Tweet for a Treat” vending machine, amongst other social media engagement opportunities.
- #RLA – Rod Laver Arena.
- #TennisCares – An initiative of the Australian Tennis Foundation contributing to the success of vibrant communities through the sport of tennis, the tennis community or related activities.
It’s great to see that the #AusOpen are encouraging people to social share images from centre court this year by using venue specific Hashtags and making announcements over the PA. The announcement over the PA on centre court earlier said “Would you like to see your photos at Rod Laver Arena. Use the Hashtag #AOSelfie and #RLA to see your photos up on the big screen.” This is a great way toencourage more social sharing at events.
However the official hashtags are not always where the best action can be found. Often it’s the other related hashtags where you will find the true Magic of the tennis.
Hashtags At The Australian Open 2015
Hashtags are in overdrive at The Australian Open this year. In case you were wondering which other Hashtags you could use in relation to the Australian Open 2015 and in what context, here is a breakdown of some of the more popular ones.
It’s #Hashtag crazy at the #AusOpen this year. Everywhere you look there’s a Hashtag. #GenBetter A photo posted by Loren Bartley (@impactiv8) on
Unofficial Australian Open Hashtags
Hashtags that are being used (by the less informed) in place of the official hashtag for the Australian Open 2015 and getting a bit of traffic are:
It would be useful search these hashtags also if you are looking to see what others are saying about the event, but I wouldn’t use it over the official hashtag, as your content won’t gain as much exposure.
Australian Open 2015 Event Sponsors Official Hashtags
The following hashtags are being promoted at the Australian Open 2015 as an extension of the official sponsors privileges. Some of the hashtags are event specific, some promoting their most recent marketing campaigns and others just the usual hashtag associated with their brand.
- #KiaGreatestFan – Kia
- #GenBetter & Weplay- Medibank
- #HeinekenTennis & #HeinekenSaturday – Heineken
- #ANZJamSlam & #RallyForGood – ANZ
- #WhatALegend – McDonald’s
- #CCPerfectServe & #CanadianClub – Canadian Club
- #WilsonTennis & #WelfieWall – Wilson
- #MountFranklin – Mount Franklin Water
- #FreshFoodFair, #WooliesBallKids & #FastEd – Woolworths
- #7Sport – Channel 7
- #TripleMRocksAusOpen – Triple M
Players names are being used to group conversations around player activity. In most cases it is the last name, such as #Federer, #Nadal and #Tomic. However many people are also choosing to use the players firstname, as in the case of #Novak or event the full name, like #NovacDjokovic.
For some players, it is a play on their name that is taking off, as is the case with #TheKokk for Thanasi Kokkinakis.
— 7Sport (@7Sport) January 16, 2014
Other Related Australian Open 2015 Hashtags
Some of the other hashtags being used around the Australian Open include:
Social Media Usage At The Australian Open 2015
Click here for a full review of how social media was used at the Australian Open in 2015.
This is by no means an exhaustive list of all the hashtags to group conversations around the Australian Open 2015. What other hashtags are you using or following in relation to The Australian Open 2015? Share them in the comments below.