I am a massive advocate for blogging and the benefits it can bring for small businesses when successfully combined with a social media strategy to share the content of blog posts. More times than not when I am explaining this to clients, friends and anyone that will listen really, the response is the same – a tilt of the head, a quizzical look and then the question, “so what is a blog post exactly?”
To answer this question I need to break it down into two parts: the blog and the post. Often people use the words interchangeably, but they are actually different.
What is a blog?
The word “blog” is short for “web log”. There are almost as many definitions of a blog as there are blogs themselves. My good ol’ trusty Mac Dictionary defines a blog as:
blog |bläg| noun - a Web site on which an individual or group of users produces an ongoing narrative : Most of his work colleagues were unaware of his blog until recently.
That narrative is usually arranged in chronological order, with the most recent ‘post’ at the top and the oldest at the bottom, all archived for easy reference. I recommend WordPress.org if you are looking for a platform to start blogging on. More on that later.
What is a post?
As you would’ve seen in the above video, a post is an “individual news story, like articles in the paper”. So to spell out the difference between a blog and a post, you write a post (or blog post if you prefer the full term) and that appears on a blog.
What makes a ‘post’ on a blog different from any other page on a website is the ability to make comments (provided you have this function turned on for your post). As a blogger (i.e. someone who writes blog posts), one of the things you are trying to achieve when writing posts is to get people to make comments on and continue the conversation, expanding upon the points raised in the blog and developing a community of people engaged in the topic. Therefore the style of writing you adopt needs to reflect this. Check out 8 Tips For Writing Your First Blog Post for ideas on how to achieve this.