Your Facebook Ad Account has been disabled – EEK!!!!!!!

Trust us when we say that this is one of the worst things to wake up to in the morning.

For businesses that are reliant on Facebook Ads, it can be a devastating blow but prevention is ALWAYS better than cure. 

Compliant accounts can be blocked, Business Managers can be shut down and you can lose the ability to advertise on Facebook in a heartbeat. The best thing you can do is follow Facebook’s Advertising Policies but in order to be extra protected, there are additional steps you can take. 

Here are 5 essential steps that you can take to make sure your ad account is protected.  

1. Confirm your Identity in your personal profile

Facebook implemented the Identity Confirmation feature in order to make sure that Facebook is a safe place for the community. Generally this is for users who want to run ads about social issues, elections or politics but we’ve found its best practice to make sure you set this up in any case. 

To do this, go to ‘Settings &. Privacy’ and then ‘General’:  https://www.facebook.com/settings

2. Confirm Business Details 

Providing Facebook with information on your business adds to your legitimacy in their eyes. In order to do this, go into in ‘Business Settings’ and then ‘Business Info’ and then add the required information.

While you’re there you can set up two-factor authorisation (more on this below). Make sure anyone attached to the account has this set up as well, as you don’t want to have a weak link in your security chain.   

Set up Two Factor Authorisation

This is an added security measure that will require you to log in and authorise access via an additional device (like the Facebook App on your phone or tablet). 

Click the button on the top right of your personal profile and click ‘Settings & Privacy’. From here Click ‘Settings’ and then select ‘Security and Login’ from the left panel.

4. Provide emergency admin access to someone trusted

In the event that you get shut out of your account, it’s worthwhile giving someone trustworthy (that is completely unrelated to the business) access as an admin to your Business Manager. It is generally best practice to ensure everyone else only has employee access.

You can do this by adding them to your Business Manager.

5. Don’t have 2 personal profiles

We really shouldn’t need to say this, but this is a common red flag for Facebook and can get your business manager and account shut down. 

So what are you waiting for? There is no better time than right now (except maybe yesterday) to protect your Facebook Ad account.