Your Digital Marketing Partners

Meet the

Impactiv8 Team

Our team has been hand-picked for their expertise, so we can be your go-to for everything digital marketing.

WHY WORK WITH us?

because we know digital.

We Are Experts

Our in-house team is comprised of experts who live and breathe digital marketing. They are constantly researching and testing the best in social media’s latest technology and trends.

We Use Best Practice

Digital marketing is about being strategic. We take the time to understand your business needs and create a marketing strategy that gets the results you want.

We Know Business

Our clients span every industry and every size, but our specialty is getting great results for small businesses. Because we know that every big business started as a small one.

Impactiv8 was born to grow…

In 2011, Loren Bartley saw so many business owners dealing with overwhelm and confusion when it came to harnessing social media for building more business. So she made it her personal mission to help alleviate that pain.

Seven years later, Impactiv8 now has a team of 8 exceptional digital marketing, design, photography and video production experts. The team at Impactiv8 works out of our office in Hoppers Crossing, Melbourne, Australia.

Over the years, Impactiv8 has developed a reputation for being at the cutting edge of social media and online marketing. We are dedicated to finding the emerging trends and tools that will be the next digital marketing game-changers. Every time we do, we share that information with our clients, subscribers and social media followers.

It’s time to meet the Impactiv8 team…

LOREN BARTLEY

What She Does: Provides the overall strategy for our clients and ensures that every project gets done to our usual high standards. She also creates tailor-made training programs and speaks at events and conference on all things digital marketing. 

What Makes Her Tick: Dreaming up and testing new business and marketing initiatives, and learning and sharing best social media and online marketing strategies.

The Backstory: Loren is a #BusinessAddict with 20+ years helping businesses leverage technology, build communities and achieve success. She has a Masters in Business and a passion for teaching, something she has done in every role she has ever had, whether that be as a lifeguard trainer or CEO. 

Her Cafe Guilty Pleasure: A bottle of Kombucha and Peanut Butter Protein Balls.

LUKE JAMES

What He Does: Luke works his magic unveiling the secrets of Facebook and Instagram Ads. Through a combination of precise analysis and inate creativity, he delivers outstanding results for Impactiv8 clients, working across advertising strategy, image and video design and crafting impact-driven copywriting,

What Makes Him Tick: Geeking out over the latest tech, productivity tools and marketing trends.

The Backstory: Formally educated in marketing but drawing upon a wealth of training and skills, Luke brings 8+ years of marketing experience to the role. His experience in a range of roles from copywriting specialist, marketing manager and business owner, along with 3+ years as a freelance marketing consultant specialising in Facebook advertising, has allowed him to help dozens of companies get the most out of their digital marketing. 

His Cafe Guilty Pleasure: Smashed avo on toast (who needs a house anyway!?) and anything loaded with whipped cream!

LIZ WALLACE

What She Does: Our resident wordsmith, graphic designer and editor who jumps between writing email marketing campaigns, Facebook ads and designing websites.

What Makes Her Tick: She loves to go head on into a project, managing the copywriting, graphics, website and everything that connects them.

The Backstory: Liz has 15 years experience in media and publishing, including a degree in Professional Writing. She started work in a newsroom straight out of school, and has worked in content creation her whole life, since before it was a ‘thing’.

She specialises in copywriting, graphic design and editing, but also has a knack for managing events, designing websites and building out online campaigns.  

Her Cafe Guilty Pleasure: Almond latte and matcha mint slice.

JANINE MILLER

What She Does: Janine works collaboratively with the team on a diverse range of projects and loves helping clients and colleagues alike to achieve their objectives. Janine enjoys getting her teeth into optimising websites for conversions and designing email marketing funnels.

What Makes Her Tick: With a passion for all things marketing and creativity, Janine thrives on a challenge. She also loves streamlining processes and increasing efficiency for Impactiv8 and clients. 

The Backstory: Janine has worked in marketing, events and business administration for almost 30 years, including leading global companies,  SMEs and not-for-profit organisations, and managing her own businesses.

Her Cafe Guilty Pleasure: Latte and a ham and cheese croissant.

CAZ MICHALAK

What She Does: Takes gorgeous photos, designs stunning social media content and curates gorgeous Instagram feeds. Caz is the creative genius behind our client’s social media campaigns.

What Makes Her Tick: Creating beautifully styled product photos that will have your ideal customers aching to buy!

The Backstory: 6+ years working in the fashion industry, running a freelance photography business and online children’s clothing store Desert Island Brand. She became a pro at using Instagram to build a huge community of engaged followers.

Her Cafe Guilty Pleasure: Eggs on toast and a Bloody Mary (Virgin of course).

READY TO SCALE YOUR BUSINESS? LET's CHAT!

If you're ready for a digital marketing solution that's all about scaling your business, talk to us today.