Your Digital Marketing Partners

Meet the

Impactiv8 Team

Our team has been hand-picked for their expertise, so we can be your go-to for everything digital marketing.


because we know digital.

We Are Experts

Our in-house team is comprised of experts who live and breathe digital marketing. They are constantly researching and testing the best in social media’s latest technology and trends.

We Use Best Practice

Digital marketing is about being strategic. We take the time to understand your business needs and create a marketing strategy that gets the results you want.

We Know Business

Our clients span every industry and every size, but our specialty is getting great results for small businesses. Because we know that every big business started as a small one.

Impactiv8 was born to grow…

In 2011, Loren Bartley saw many business owners struggling with overwhelm and confusion when it came to harnessing the power of digital marketing to generate more leads and sales. So she made it her personal mission to help alleviate that pain.

Impactiv8 now comprises of a team of highly experienced and innovative digital marketing experts, with dedicated specialists in the areas of Facebook Ads, Google Ads, Website Optimisation, Social Media Marketing, Email Marketing, Messenger Marketing, Copywriting, Video Production, Photography, Graphic Design, Digital Marketing Automation and much more.

Over the years, Impactiv8 has developed a reputation for being at the cutting edge of digital marketing.

We’re best known for the awesome results we can achieve for clients using Facebook and Google Ads. But what most people don’t realise is that we’re able to achieve those results because of all the other work we do in the background with our clients to make sure that those ads achieve the best possible return on investment.

We’re also dedicated to finding the emerging trends and tools that will be the next digital marketing game-changers. Every time we do, we share that information with our clients, Click Engage Convert Academy members, subscribers and social media followers.

The Impactiv8 team are all Melbourne based, with our headquarters at Business Addicts Coworking in Hoppers Crossing, Australia.

It’s time to meet the Impactiv8 team…


What She Does: Provides the overall digital marketing strategy for our clients and ensures that every project gets done to our usual high standards. She’s also the brains behind the Click Engage Convert Academy and loves to create tailor-made training programs, and speak at events and conference on all things digital marketing. 

What Makes Her Tick: Dreaming up and testing new business and marketing initiatives, as well as learning and sharing best digital marketing strategies, tactics and tools with other businesses. 

The Backstory: Loren is a #BusinessAddict with 25+ years experience helping businesses leverage technology, build communities and achieve success. She has a Masters in Business and a passion for teaching, something she has done in every role she has ever had, whether that be as a lifeguard trainer or CEO. 

Her Cafe Guilty Pleasure: A sparkling mineral water to go, so she can spend more time stand up paddleboarding.


What He Does: Lead generation, digital brand auditing, and digital marketing automation are his specialty. He is a full-force 360 digital campaign machine, with skills across all ads platforms.

What Makes Him Tick: He loves nothing more than deep diving into campaigns and data, and turning things around to achieve max ROI.

The Backstory: Jay has more than 14 years of experience and knowledge in the digital marketing landscape. He has a proven track record in achieving steady sales and profit growth for international brands from different industries through quality leads and conversion. He has significant expertise in developing digital marketing strategy, and has directly managed and supervised campaigns of $12 million+. He has a Masters degree in Marketing & Management, is a Facebook Blueprint Certified Media Planning Professional and has Google Ads Certifications. 

His Cafe Guilty Pleasure: Super creamy hot chocolate with 5 teaspoons of sugar.


What He Does: Merging a passion for consumer psychology and digital marketing strategy, Luke loves putting together all of the pieces to help businesses grow.

What Makes Him Tick: Luke loves a thrill and you can catch him on one of his adventures like a tuk tuk rally across India, trekking the Himalayas, riding a bicycle across Southeast Asia or the next mission to ride a horse across Mongolia.

The Backstory: Luke has worked across the digital marketing space for 12 years, and across this time, has built, scaled and sold multiple businesses.

He started by running ads for his own events 5 years ago and discovered had a talent and passion for media buying. Since then, he has has worked with a broad range of industries and top tier clients like the New Zealand All Blacks, Cricket Australia, course creators and multiple 7 figure ecommerce brands.

His Cafe Guilty Pleasure: Call him a traditionalist, but Luke can’t go past a classic Aussie beef pie.


What She Does: Our resident wordsmith, graphic designer and editor who jumps between writing email marketing campaigns, Facebook ads and designing websites.

What Makes Her Tick: She loves to go head on into a project, managing everything from the copywriting, graphics, email marketing, website, sales pages and everything that connects them.

The Backstory: Liz has 15 years experience in media and publishing, including a degree in Professional Writing. She started work in a newsroom straight out of school, and has worked in content creation her whole life, since before it was a ‘thing’.

She specialises in copywriting, campaign management, graphic design and editing, but also has a knack for managing events, designing websites and building out online campaigns.  

Her Cafe Guilty Pleasure: Almond latte with smashed avo and feta on sourdough.


What He Does: Adam is a digital marketer specialising in direct response copy. He’s developed many highly successful marketing campaigns that have produced tens of thousands of leads resulting in millions of dollars in sales, using the power of the written word.  

What Makes Him Tick: His vision is to help small business owners increase their bottom line while making an impact and changing their lives for the better by harnessing the power of social media and engaging email marketing campaigns. When he’s not working, he loves to cook Italian food, peruse used book stores, watch old movies and venture to different parks and playgrounds with his son.

The Backstory: Adam has over 7 years of experience in direct response marketing and writing copy across a broad range of industries. He’s worked with dozens of companies and professionals across UK, USA, Australia, and New Zealand.

His Cafe Guilty Pleasure: Eggs Benedict with a side of avocado and brekky sausages, plus a double shot macchiato.


What She Does: Diving into strategy, branding, copywriting, email automation, and everything social media and digital, Omega brings together the creative and the pragmatic, the strategic and the tactical, to create revolutionary positive change.

What Makes Her Tick: Creating a thriving digital ecosystem that supports client’s strategic goals is her superpower. Lateral thinking brings unexpected solutions and great results.

The Backstory: Omega’s marketing career began in traditional marketing – back when “copy and paste” involved scissors, glue and whiteout. Being an unapologetic geek girl, the exciting new world of digital soon caught her eye, and she’s now the sort of gun who lives and breathes social media and all things digital, usually as part of a well-rounded integrated omnichannel strategy. Her diverse background and broad range of skills means she can tackle just about anything.

Her Cafe Guilty Pleasure: Why do things by halves? Try out the cafe’s “Big Brekkie” and see what they’re really made of. 


What She Does: Jenny is an experienced mentor, communicator, and creative, using words to help clients share their awesome message to their target audience, to promote their products and services.

What Makes Her Tick: Her vision is to help clients have a positive impact in the world by showing them how to reach and connect with the target market through SEO copywriting, email marketing, video marketing and social media. When she’s not working, she loves watching makeup videos on youtube, seeking out fashion for the vertically challenged, and op shopping for vintage baskets.

The Backstory: Over the last three decades, Jenny has worked with thousands of people across multiple industries, using her talents in communication and presentation, facilitation, mentoring, learning and development.

Her Cafe Guilty Pleasure: Sticky date pudding.


What He Does: You could say Brad is a bit of a Swiss Army knife when it comes to content creation, and he loves to get into all aspects of digital marketing .

What Makes Him Tick: In his free time, he keeps himself busy tinkering with computers, checking out the latest movie and keeping up with the latest tech news.

The Backstory:  Brad has been working in the Desktop Publishing, Web Development, eCommerce and Digital Marketing space for about 15 years and has worked on a wide variety of projects in all types of industries big and small.

His Cafe Guilty Pleasure: He has a healthy life balance and likes to stay fit with healthy eating and some exercise, but he won’t say no to a cheeky burger sometimes either. 🍔


What He Does: Edward is a tech-savvy Digital Marketer, with extensive expertise in paid advertising, SEO, email marketing, design and content. To ensure the best ROI, Edward builds out multi-variate funnels across the entire customer journey.

What Makes Him Tick: Edward lives and breathes digital marketing. He loves developing and optimising data-driven Facebook Ads, Google Ads, and Search Engine Marketing campaigns.

But he’s equal parts creative and lives a double-life as food-blogger influencer. His food photography and videography skills will leave your drooling.

The Backstory: Edward has been working in the digital marketing space for seven years.

His Cafe Guilty Pleasure: A thick shake in a huge glass, with an extreme amount of whip cream on top.


What She Does: Penny is a digital marketer and mentor, specialising in content creation, copywriting, and social media management. 

What Makes Her Tick: She loves to collaborate with clients to develop and execute a social media strategy that is well researched, and targets the ideal customer with appropriate and highly engaging content and messaging. Penny loves to create Stories and Reels and can often be found with her head in her phone creating, editing and publishing content in formats that appear native to the chosen platforms.

The Backstory: Penny has more than 5 years experience working in a corporate environment alongside senior executives. She was personally recommended for a promotion by the Chairman of KBBO Group and became the youngest personnel in a managerial role. She also has experience in setting up and running a small business, as the Founder of a business that creates unique picnic experiences for all occasions. 

Her Cafe Guilty Pleasure: Caramel Cappuccino with whipped cream, topped with cocoa & cinnamon powder.


What He Does: Joseph is a videographer, photographer and high level digital marketing content creator, with exceptional skills when it comes to creating highly engaging content that is more likely to go viral.

What Makes Him Tick: Through his videography and photography, Joseph loves to create strong, engaging stories for others to experience, impacting a large audience through different media channels. He thrives by being immersed in a creative environment, supported by a high-performing team of like-minded individuals.

The Backstory: Joseph’s education includes both screen media studies, as well as business and marketing. This knowledge, combined with his strong creative background, enables him to be able to assist clients to come up with content ideas, storyboard those concepts and then either create the content on their behalf or step them through the end-to-end video content creation process so that they can create the content themselves.

His Cafe Guilty Pleasure: Can’t turn down an Eggs Benedict with a mango smoothie on the side!


What He Does: Owen has extensive experience in design and marketing (print, digital and social media). He is equally comfortable coming up with the strategy, as he is with implementing it. 

What Makes Him Tick: Owen is extremely creative and able to produce client focussed design and marketing solutions to an exceptional standard. He achieves his best work when provided with a design brief, brand guidelines and the creative freedom to bring new concepts to life.

Creatively outside of work, Owen enjoys drawing, writing, playing and creating music, photography and making animations.

The Backstory: Owen has worked in a number of Graphic/Multimedia Design and Marketing roles over the past 20 years, including also teaching Design and Business. 

His Cafe Guilty Pleasure: Full English Breakfast, no mushrooms and extra bacon.


What She Does: Fiona is most well renowned for her community management and engagement skills. If you’re having trouble building and activating your online community, Fiona’s your gal.

What Makes Her Tick: She loves to work closely with business owners and their teams to innovate, inspire and develop appropriate holistic digital marketing strategies to help them to reach their objectives. 

The Backstory: Fiona offers a wealth of experience with 10 years presenting and training in the digital marketing space. She’s worked with many global leaders, including Mari Smith, Social Media Examiner,, StreamYard and SEMRush. 

Fiona has also worked in the cybersafety space and is the Author of Futureproof Your Kids. 

Her Cafe Guilty Pleasure:

Smashed avo with a poached egg, feta, bacon and a sprinkle of Dukkah.


What He Does: Bibek loves Marketing and Data. He specialises in Google Ads, Facebook Ads and Analytics. He’s also a Facebook Blueprint Certified Media Buying Professional and Google Ads Certified, and is currently pursuing a Master’s degree in Business Analytics.

What Makes Him Tick: Seeing businesses grow. Taking his dog for a walk and watching his favourite football club Arsenal play.

The Backstory:  Starting out with SEO, Bibek went on to find his passion in paid advertising and analytics. He’s worked with different brand across the US and Australia and helped them generate tons of leads and millions in sales. 

His Cafe Guilty Pleasure: Momos, tea, and anything spicy.


What She Does: Jacqui provides administrative support to our teams, clients and members. She can often be found dancing at her desk.

What Makes Her Tick: She loves to ensure the client and her team have everything they need to get their jobs done smoothly, efficiently and successfully.

The Backstory:  Jacqui has worked in administration and client support roles for over 14 years, and has national-level coordination skills under her belt.

Her Cafe Guilty Pleasure: Vanilla Chai Latte and apple cake.


If you're ready for a digital marketing solution that's all about scaling your business, talk to us today.