Your Digital Marketing Partners

Meet the

Impactiv8 Team

Our team has been hand-picked for their expertise, so we can be your go-to for everything digital marketing.


because we know digital.

We Are Experts

Our in-house team is comprised of experts who live and breathe digital marketing. They are constantly researching and testing the best in social media’s latest technology and trends.

We Use Best Practice

Digital marketing is about being strategic. We take the time to understand your business needs and create a marketing strategy that gets the results you want.

We Know Business

Our clients span every industry and every size, but our specialty is getting great results for small businesses. Because we know that every big business started as a small one.

Impactiv8 was born to grow…

In 2011, Loren Bartley saw so many business owners dealing with overwhelm and confusion when it came to harnessing social media for building more business. So she made it her personal mission to help alleviate that pain.

Impactiv8 now comprises of a team of highly experienced and innovative digital marketing experts, with dedicated specialists in the areas of Facebook Advertising, Website Optimisation, Social Media Marketing, Email Marketing, Messenger Marketing, Copywriting, Graphic Design, Video Production and Digital Marketing Automation

Over the years, Impactiv8 has developed a reputation for being at the cutting edge of social media and online marketing. We are dedicated to finding the emerging trends and tools that will be the next digital marketing game-changers. Every time we do, we share that information with our clients, subscribers and social media followers.

The Impactiv8 team headquarters is based at Business Addicts Coworking in Hoppers Crossing, Melbourne, Australia.

It’s time to meet the Impactiv8 team…


What She Does: Provides the overall strategy for our clients and ensures that every project gets done to our usual high standards. She also creates tailor-made training programs and speaks at events and conference on all things digital marketing. 

What Makes Her Tick: Dreaming up and testing new business and marketing initiatives, and learning and sharing best social media and online marketing strategies.

The Backstory: Loren is a #BusinessAddict with 20+ years helping businesses leverage technology, build communities and achieve success. She has a Masters in Business and a passion for teaching, something she has done in every role she has ever had, whether that be as a lifeguard trainer or CEO. 

Her Cafe Guilty Pleasure: A bottle of Kombucha and Peanut Butter Protein Balls.


What He Does: Lead generation, digital brand auditing, and digital marketing automation are his specialty. He is a full-force 360 digital campaign machine, with skills across all ads platforms.

What Makes Him Tick: He loves nothing more than deep diving into campaigns and data, and turning things around to achieve max ROI.

The Backstory: Jay has more than 14 years of experience and knowledge in the digital marketing landscape. He has a proven track record in achieving steady sales and profit growth for international brands from different industries through quality leads and conversion. He has significant expertise in developing digital marketing strategy, and has directly managed and supervised campaigns of $12 million+. He has a Masters degree in Marketing & Management, is a Facebook Blueprint Certified Media Planning Professional and has Google Ads Certifications. 

His Cafe Guilty Pleasure: Super creamy hot chocolate with 5 teaspoons of sugar.


What He Does: Adam is a digital marketer specialising in direct response copy. He’s developed many highly successful marketing campaigns that have produced tens of thousands of leads resulting in millions of dollars in sales, using the power of the written word.  

What Makes Him Tick: His vision is to help small business owners increase their bottom line while making an impact and changing their lives for the better by harnessing the power of social media and engaging email marketing campaigns. When he’s not working, he loves to cook Italian food, peruse used book stores, watch old movies and venture to different parks and playgrounds with his son.

The Backstory: Adam has over 7 years of experience in direct response marketing and writing copy across a broad range of industries. He’s worked with dozens of companies and professionals across UK, USA, Australia, and New Zealand.

His Cafe Guilty Pleasure: Eggs Benedict with a side of avocado and brekky sausages, plus a double shot macchiato.


What She Does: Our resident wordsmith, graphic designer and editor who jumps between writing email marketing campaigns, Facebook ads and designing websites.

What Makes Her Tick: She loves to go head on into a project, managing everything from the copywriting, graphics, email marketing, website, sales pages and everything that connects them.

The Backstory: Liz has 15 years experience in media and publishing, including a degree in Professional Writing. She started work in a newsroom straight out of school, and has worked in content creation her whole life, since before it was a ‘thing’.

She specialises in copywriting, campaign management, graphic design and editing, but also has a knack for managing events, designing websites and building out online campaigns.  

Her Cafe Guilty Pleasure: Almond latte with smashed avo and feta on sourdough.


What She Does: Jenny is an experienced mentor, communicator, and creative, using words to help clients share their awesome message to their target audience, to promote their products and services.

What Makes Her Tick: Her vision is to help clients have a positive impact in the world by showing them how to reach and connect with the target market through SEO copywriting, email marketing, video marketing and social media. When she’s not working, she loves watching makeup videos on youtube, seeking out fashion for the vertically challenged, and op shopping for vintage baskets.

The Backstory: Over the last three decades, Jenny has worked with thousands of people across multiple industries, using her talents in communication and presentation, facilitation, mentoring, learning and development.

Her Cafe Guilty Pleasure: Sticky date pudding.


What She Does: Janine works collaboratively with the team on a diverse range of projects and loves helping clients and colleagues alike to achieve their objectives. Janine enjoys getting her teeth into optimising websites for conversions and designing email marketing funnels.

What Makes Her Tick: With a passion for all things marketing and creativity, Janine thrives on a challenge. She also loves streamlining processes and increasing efficiency for Impactiv8 and clients. 

The Backstory: Janine has worked in marketing, events and business administration for almost 30 years, including leading global companies,  SMEs and not-for-profit organisations, and managing her own businesses.

Her Cafe Guilty Pleasure: Latte and a trio of dips.


What He Does: You could say Brad is a bit of a Swiss Army knife when it comes to content creation, and he loves to get into all aspects of digital marketing .

What Makes Him Tick: In his free time, he keeps himself busy tinkering with computers, checking out the latest movie and keeping up with the latest tech news.

The Backstory:  Brad has been working in the Desktop Publishing, Web Development, eCommerce and Digital Marketing space for about 15 years and has worked on a wide variety of projects in all types of industries big and small.

His Cafe Guilty Pleasure: He has a healthy life balance and likes to stay fit with healthy eating and some exercise, but he won’t say no to a cheeky burger sometimes either. 🍔


What He Does: Edward has expertise in paid advertising, SEO, email marketing and content. To ensure the best ROI, Edward builds out multi-variate funnels across the entire customer journey.

What Makes Him Tick: Edward lives and breathes digital marketing. He loves developing and optimising data-driven Facebook Ads, Google Ads, and Search Engine Marketing campaigns.

The Backstory: Edward has been working in the digital marketing space for seven years.


What She Does: Takes gorgeous photos, designs stunning social media content and curates gorgeous Instagram feeds. Caz is the creative genius behind our client’s social media campaigns.

What Makes Her Tick: Creating beautifully styled product photos that will have your ideal customers aching to buy!

The Backstory: 6+ years working in the fashion industry, running a freelance photography business and online children’s clothing store Desert Island Brand. She became a pro at using Instagram to build a huge community of engaged followers.

Her Cafe Guilty Pleasure: Eggs on toast and a Bloody Mary (Virgin of course).


What She Does: Jacqui provides administrative support to our teams, clients and members. She can often be found dancing at her desk.

What Makes Her Tick: She loves to ensure the client and her team have everything they need to get their jobs done smoothly, efficiently and successfully.

The Backstory:  Jacqui has worked in administration and client support roles for over 14 years, and has national-level coordination skills under her belt.

Her Cafe Guilty Pleasure: Vanilla Chai Latte and apple cake.


If you're ready for a digital marketing solution that's all about scaling your business, talk to us today.