Say no to random acts of Facebook Advertising…
Use this checklist to audit your Digital Marketing and learn how to say yes to strategic investment in Facebook Ads instead!
Why Audit Your Digital Marketing?
Auditing your business’s digital marketing efforts before investing in paid media advertising is essential for maximising the return on your marketing investment. It allows you to assess the effectiveness of your current strategies, identify areas for improvement, and align your goals with your overall marketing objectives. By understanding what’s working and what isn’t, you can optimise your campaigns, target the right audience, and ensure that every dollar is spent well, which will achieve better results in the long term. A thorough audit of your digital marketing can provide a great foundation for a successful and cost-effective paid media advertising strategy.
The Benefits of Auditing
Auditing your digital marketing platforms helps you identify inefficient spending and helps to optimise your strategies. This leads to a better return on investment (ROI) over the long term, allowing you to allocate resources more effectively.
The digital landscape is constantly evolving. Auditing ensures that your business remains competitive by staying up-to-date with industry trends, emerging technologies, and changing consumer behaviours.
Data Driven Decision-Making
Auditing your digital marketing provides valuable data and insights into your audience’s preferences and behaviours. When you use this data to make informed decisions you better position your business to adapt and evolve, driving long-term success.
Maintain Brand Consistency
Consistency across digital platforms is crucial for brand reputation and customer trust. Auditing helps ensure that your messaging, visuals, and user experiences align with your brand identity, to increase customer loyalty and conversion rates.
What is Included?
How to check if your website, landing pages, sales pages, product pages and/or shopping cart optimised to ensure high conversion rates.
How to check if you are using email marketing effectively to convert more customers and increase the lifetime value of your customers.
How to check what has worked for your business and your competitors’ businesses to ensure you are getting the best possible return on ad spend.
Impactiv8 is an award-winning digital marketing agency with of a team of expert digital marketers. We have dedicated specialists in the areas of Facebook Advertising, Google Ads, Website Optimisation, WordPress and Shopify Website Design, Social Media Marketing, Email Marketing, Copywriting, Graphic Design, Video Production and Digital Marketing Automation.
The team at Impactiv8 help small businesses get the best possible return on their paid digital media advertising by optimising their digital marketing funnel so that they don’t waste their money, and can increase the profitability of their business. We achieve this through our done for you services, digital marketing coaching and the Click Engage Convert Academy.