DIGITAL MARKETING TOOLS
DIGITAL MARKETING TOOLS
Not sure which tool to use?
We’ve got you covered!
Choosing the right Digital Marketing tool for the job can make or break your online marketing. We’ve curated a list of the digital marketing tools that we love and will get you the best results.
TOOLS WE USE, LOVE AND RECOMMEND
Impactiv8 uses a wide range of software, apps and digital tools, both internally as an agency and for our clients.
We pride ourselves on being at the cutting edge and using the best available tools, whether they be free or paid.
We invest a lot in software and are continually reviewing what we are using to ensure it still provides value and is the most cost effective and efficient solution. As a result, we regularly add to and update our favourite tools over time.
Below are the main platforms used by Impactiv8 and/or our clients, along with a description of what they are used for, a link to find out more information, as well as some alternatives in case the tool that we recommend isn’t quite right for you.
This started as a list of digital marketing tools, but expanded well beyond this to a list of online tools that will help improve all elements of your business, as collectively these tools help deliver a better customer experience – and that’s great marketing!
Customer Relationship Management (CRM)
Keap Pro is an all-in-one CRM, sales and marketing automation platform that you customize to consistently win business. Keap Pro allows you to keep all your lead and client information, activity, and messages organised, as well as making it easy to set-up appointments, track leads, send quotes and receive payments all from within the same system.
Keap Pro is recommended for service businesses who require email marketing, appointment bookings, quote, invoicing, payments and basic automation.
Alternatives:
Keap Max (formerly Infusionsoft) is an all in one CRM and email marketing automation system. It does everything from lead generation and qualification, through to email campaigns, auto-responders, personalised communications and store-front with shopping cart and/or order forms for on-line payments. It enables automated workflow tasks with smart campaign triggers and excellent reporting so you can see what works and what doesn’t.
Keap Max is recommended for businesses who have a requirement for high level automation that extends beyond just email marketing, as it is a more powerful CRM solution than most email marketing platforms.
Alternatives:
Drip is an ecommerce sales and marketing automation platform, designed for building personal and profitable relationships with your customers at scale. It works really well with platforms such as Shopify and is therefore recommended for eCommerce businesses.
Impactiv8 is an affiliate partner for Drip:
Alternatives:
Password Sharing
LastPass remembers all your passwords across every device, so that you don’t have to. This is especially great if you need to share login details for your business or clients with team members, and is also a massive time saver tool, allowing you and your team to significantly increase productivity.
Alternatives:
Project Management
Asana is a project management tool that allows you to manage tasks both individually and within a team.
Alternatives:
Harvest is a time tracking tool that allows you to track time spent on projects and/or clients. This is particularly useful when you have several people working on the same projects/clients, as it allows everyone to be able to see how much time has been used and/or is remaining against what has been budgeted.
Alternatives:
Timekeeper
Toggl
File Storage & Sharing
Google Drive allows you to store files, access them from anywhere, and collaborate with others.
Dropbox allows you to save and retrieve all your photos, docs, and videos across multiple devices and access them anywhere – it works even when offline!
Alternatives:
Communications
Zoom is a video conferencing platform that includes online meetings and group messaging into one easy-to-use application. It is great for online meetings with clients, prospective clients and team meetings.
Alternatives:
Skype
GoToMeeting
UberConference
Whereby
Finance
Xero is an accounting software system for small businesses that has all the time-saving tools you need to grow your business. From importing bank transactions to sending invoice reminders, Xero automatically handles tasks so you can get your accounting done faster.
Alternatives:
MYOB . QuickBooks . FreshBooks
ONLINE PAYMENTS
Stripe is a low fee online payment processing platform that allows you to accept credit cards, manage subscriptions, send money, and run a marketplace. It integrates with other tools, such as Xero and Keap, making it much easier to do business online.
PayPal is a safe and fast way to send money, make online payments, receive money and/or set up a merchant account. It has loads of payment options and it is used by many people to make purchases, as it is widely trusted.
Calendar Appointments
Whilst not an appointment booking app, Keap Pro has appointments embedded within, so no need to invest in another system if you already have Keap Pro
Alternatives:
ScheduleOnce . Calendly . AppointmentCore
Automation & Integration
Zapier allows you to connect your apps and automate workflows, by moving information between your web apps automatically. Zapier handles your busy work so you can focus on your most important work.
PlusThis works with many of the top marketing automation software, such as Keap Pro, Keap Max and Drip (amongst others) to increase functionality, as well as integrate with other systems.
Alternatives:
WEBSITES
WordPress is an online, open source website creation tool, which is arguably the easiest and most powerful blogging and website content management system (or CMS) in existence today.
Alternatives:
Divi Builder by Elegant Themes is a complete WordPress design framework that allows you to design and customize every part of your website from the ground up. You have control over everything down to the finest detail, with loads of great templates to choose from, making building a website super easy for even the non-techy.
Alternatives:
SiteGround provides fast and secure web hosting, which is the place where all the files of your website live and the place your domain name gets pointed to so that people can see your website.
Alternatives:
Shopify is an easy to use online store builder, with fully customisable store design, secure shopping cart provided and Ecommerce hosting included.
Alternatives:
WooCommerce . eBay . Etsy . Amazon
Tracking & Analytics
Google Analytics allows you to measure your website traffic, user behaviour and conversions on your website, allowing you to measure the ROI for your marketing efforts.
Google Tag Manager is a simple, reliable, easily integrated free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to add lots of code that can have a negative impact on your website performance.
Google Search Console has tools and reports that help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results
Whilst technically not software or an app, UTM codes are still worthy of mention.
A UTM code is a snippet of simple code that you can add to the end of a URL to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you so that you can measure the performance of individual campaigns and/or pieces of content.
Funnelytics allows you to plan your marketing funnels quickly and easily by mapping them out within a drag-n-drop canvas. You can also calculate the stats that will be required to make them profitable. Once your campaign is live, it shows real-time results as people start to move through your funnels, making it easy to determine which elements of your campaign you should scale.
Reporting
Oviond is a monitoring and reporting tool that brings your marketing data together into one simple platform for brands & agencies.
ReportGarden provides marketing agencies with a single, central solution to manage clients, campaigns, real-time dashboards and automated reporting across a variety of platforms.
SEO
Semrush allows you to do all your SEO, content marketing, competitor research, PPC and social media marketing from just one platform.
ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support.
Moz build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API.
Event Bookings
Eventbrite is an all-in-one event booking system that allows you to sell tickets, manage registrations, print name badges, process event check-ins and report on sales and attendance, all within the one platform. It’s event directory also helps you promote your event and extend your reach.
Alternatives:
Proposals
Screen Sharing
Searchie makes it easy-to-use to create, organize, and share your content. Searchie has a Chrome Extension that allows you to easily capture your screen (screen recording), webcam (face recording) and microphone (audio recording), and then easily share your video. Once recorded, it’s easy to find exactly what you’re looking for inside the video using the power of Search.
Loom allows you to record your camera and screen with audio directly from your Chrome browser and share it with others, making it easy to get your message across, whether it be to train team members, give instructions or share information with clients.
Alternatives:
Vidyard . Snagit . Camtasia . Screenflow
Webinars
Webinars
WebinarNinja is an all-in-one webinar platform that allows you to create webinars, whether they be live, automated, hybrid, series or summits and includes highly converting landing pages, email reminders and analytics.
Alternatives:
WebinarJam . EverWebinar . Zoom . GoToWebinar
video hosting
Searchie is the most flexible, easy-to-use solution to create, organize, and share your content so that you and your audience get the most of it.
Vimeo allows you to house videos unlisted for embedding on websites, within online training programs or within private member communities.
Alternatives:
video production
Wave.Video allows you to create engaging videos for social media, blogs and websites with ease, using their video templates, video stock and audio library. You can also resize your videos to different video formats, include CTA’s with your logo and host your entire video funnel on Wave.video.
InVideo is a powerful, online video editor. It comes packed with 5000+ templates, iStock media, music library, filters, transitions and much more to create powerful ads, promos, YouTube videos, intros and more.
Alternatives:
Shakr . Animoto . Adobe Spark . Ripl . Headliner
video Messaging
VideoPeel removes the frustration from capturing videos, allowing you to capture videos from your customers in seconds, and share them at the right moment to make your buyer’s journey more authentic. People simply click on your VideoPeel link to submit a video. No login-in or app download required.
videoask allows you to Interact face-to-face with your audience & build stronger business relationships using video. You can record questions and use conditional logic, multiple response options (video, audio, text, etc.) and contact forms to make the conversation seamless. Every interaction is recorded, transcribed, and organised for you.
TRANSCRIPTIONS & CAPTIONS
Searchie is the most flexible, easy-to-use solution to create, organize, and share your content so that you and your audience get the most of it. Searchie has a Chrome Extension that allows you to easily capture your screen (screen recording), webcam (face recording) and microphone (audio recording), and then easily share your video. Once recorded, it’s easy to find exactly what you’re looking for inside the video using the power of Search.
Rev allows you to create transcriptions and captions from video or audio files, and their turn-around times are super fast! Captions are created as SRT files that can be uploaded to Facebook and YouTube so that people can read the captions when videos are on mute. Transcripts are great for creating blog posts and other forms of content quickly, rather having to type it all out yourself.
DESIGN
Canva is an online design and publishing tool which makes graphic design simple for everyone, allowing you to create unique images and animated gifs for use on social media, blog posts, presentations, posters, invitations, and much more.
Alternatives:
Easil . RelayThat . PicMonkey . PaceIt . My eCover Maker . Remove.bg . Sketch . SnapSeed . Pictochart . WordSwag
Stock Libraries
Stock Libraries
Royalty Free Images
Royalty Free Music
Image Compression
ShortPixel allows you to optimise images prior to using online. This tool should be used prior to uploading images to websites or email campaigns to help decrease load times for websites and help reduce the chances of emails with images ending up in spam filters or failing to be delivered.
ICONS
Flaticon allows you to get vector icons in a variety of formats for use both on and offline.
Font Awesome allows you to get vector icons in a variety of formats for use both on and offline.
Facebook MESSENGER MARKETING
ManyChat allows you to automate and combine Facebook Messenger and SMS to grow your business.
LEAD GENERATION
Forms
Gravity Forms allows you to create custom web forms to capture leads, collect payments, automate your workflows, and build your business online.
Forms
Typeform allows you to create interactive forms and surveys that engage your audience so that you get more (and better) responses. They can be embedded on your website and can integrate with your customer relationship management tool if required.
Alternatives:
Competitions
Shortstack allows you to collect entries for competitions as a lead generation tool.
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Content Sourcing
Feedly is a content sourcing tool that allows you to develop a personalised magazine based on your interests. You simply add your favourite websites into Feedly, swipe through your content feed, read those articles that spark your interest and then social share them straight from within the app if you like. It also integrates with other tools like Buffer, Hootsuite, Pocket and Evernote (amongst many others).
BuzzSumo allows you to find engaging content by curating the content that is getting the most shares across social media. You can filter by content type, categories and time period, as well as seeing what content is doing well on which platforms and who it has been shared by.
SOCIAL MEDIA MANAGEMENT TOOLS
AgoraPulse is an easy to use social media management tool that allows you to drive engagement and build authentic relationships on one platform. Easily switch among all your social channels and accounts from a centralised dashboard. The dashboard’s “inbox” approach makes sure you never miss a customer’s question or mention and stay in control of your accounts’ activities. Dive deeper into social conversations by monitoring hashtags, locations, and users that mean the most to your business.
Alternatives:
Hootsuite . Sprout Social . PromoRepublic . Buffer . Later . Plann . Planoly . Grum
Social Listening
Brand Mentions digs every corner of the internet to find all the relevant mentions about anyone or anything. You set the keywords or phrases you want to be found (e.g. your business name) and Brand Mentions alerts you when it is mentioned online.
ONLINE COURSE & MEMBERSHIP MANAGEMENT
Searchie is the most flexible, easy-to-use solution to create, organize, and share your online courses, memberships and coaching programs so that you and your audience get the most of it.
Kajabi is an all-in-one platform for housing and selling your knowledge based products. You can create and sell courses, coaching programs, membership sites, podcasts, newsletters, and bundles all within the one platform.
Teachable allows you to package up your skills and experiences to create and sell online courses and coaching services..
MARKETPLACES
AppSumo is a marketplace that sells the tools you need to grow your business at massively reduced rates, often with a lifetime deal, rather than the regular monthly subscription pricing. It is well worth following AppSumo to discover all the latest deals.
Dealify has a variety of platform deals, discounts and other offers to create, grow and scale your business, often with a lifetime deal, rather than the regular monthly subscription pricing. It is well worth following Dealify.com to discover all the latest deals.
READY TO SCALE YOUR BUSINESS? LET's CHAT!
If you're ready for a digital marketing solution that's all about scaling your business, talk to us today.
