EVENT DIGITAL MARKETING

EVENT DIGITAL MARKETING

Need more tickets sold for your event?

We get bums on seats!

Let us help ignite excitement and maximise event attendance at your next event with Impactiv8’s exceptional event digital marketing management services. From pre-event buzz to real-time engagement, our experts drive targeted strategies to boost registrations, and create memorable experiences, ensuring your event is a huge success.

    Launch your event into the stratosphere.

    We provide and implement a digital marketing plan to enable an effective approach to marketing your event online to drive ticket sales and capture your audience.

    We achieve this by creating a digital marketing strategy for the event that includes a comprehensive content strategy, as well as best-practice implementation to help you achieve your event goals.

    LET US PROMOTE YOUR EVENT.

    While you focus on planning and running it.

    Our team of expert digital marketers have experience in promoting small to large scale events, including conferences, workshops, community awareness weeks (or days) and product launches.  

    We work with event managers and co-ordinators, event organisation companies and agencies as part of your event team.

    A sound event digital marketing strategy tailored to your needs is an investment in your event’s success.

    You will have one-on-one contact with your Account Manager, who will guide you through the process from the outset.

    Your event will benefit from a comprehsive digital marketing promotional plan that will identify and implement content to maximise your reach and conversion rate.

    Awareness. Engagement. Sales.

    Engage your audience efficently in order to convert interested people into attendees using a targeted awareness and sales strategy.

    Your Strategy will include:

    Social Media Management

    We employ best practice social media strategies and tools to build your presence, engage with your audience and position your event. We will plan your campaign and devise an engagement strategy to build and activate social media communities. We will then implement this strategy on your behalf, from the sourcing and creating of content through to engagement management, freeing up your time so you can focus on creating an awesome event.

     

    Email Marketing Campaign

    EDM’s are an essential part of an event launch strategy, providing value to your audience beyond just promotion of the event. We will design and manage your email marketing content strategy to compliment your event and engage with your audience. We will help build your list and use audience segmentation and behavioural based marketing to ensure the correct communications are delivered based on where each individual is within their customer journey.

    Facebook Ads & Google AdWords

    We will implement targeted Facebook Ads and Google AdWords campaigns (as appropriate) to build your audience, promote your key content and ultimately generate more sales. Your website will be also be optimised to increase conversion rates to ensure you get the best ROI for your ad spend.

    Reporting & Monitoring

    We will setup analytics across your various digital marketing channels to measure the effectiveness of your campaigns. We will monitor, measure and report on the progress and outcomes throughout the engagement period. The insights obtained will be used to revise the strategy and adjust tactics accordingly in real-time.

    We’ll be there on the day.

    Live posting and updating your channels, highlighting the stories of the day. 

    We will craft creative and engaging content that will create a feeling of #FOMO across your social channels, encouraging people to queue up to buy tickets for your next event so they don’t miss out again. 🙂

    CAPTURING MOMENTS

    We will take the stress off your team, by capturing the important moments of the day, as they happen.

    IDENTIFYING INFLUENCERS

    We will identify the influencers, working together to produce quality content that can be used both live and in future promotion.
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    CUSTOMER SUPPORT

    We will provide an on the ground customer support, monitoring your channels, taking the pressure off your staff.

    YOUR PROMOTIONAL PLAN

    Strategy & Implementation

    As part of your comprehensive strategy, we will develop your audience avatars, a digital style guide for brand and product consistency, a content plan encompassing your messaging, and craft engaging content to maximise all promotional opportunities.

    We won’t just ‘set and forget’, but create strong social media messaging and content that will encourage conversation and conversions, responding as per your guidelines, in a timely manner.

    EVENT PROMOTION PACKAGE INCLUSIONS

    EMAIL MARKETING SEQUENCES

    Engage your audience through efficient and effective messaging, including targeted communications via list segmentation.

    Sales Page Design

    We can optimise your website to ensure your sales pages are converting effectively.

    Facebook Advertising

    We’ll implement a Facebook Ad strategy to drive your event ticket sales and website traffic, in order to build your audience.

    CAMPAIGN Tracking

    We identify what is working and what isn’t, and adapt the campaign to suit.

    Tools & Tech

    We will guide you on what technology and platforms you should be using to grow your event following and reach.
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    ONE-ON-ONE SUPPORT

    You will be allocated an Account Manager to provide one point of contact.

    SOME OF THE EVENTS WE’VE WORKED ON…

    WHAT OUR CLIENTS ARE SAYING…

    “The Impactiv8 team steered us though the digital marketing campaign using all the social media platforms we needed to in a patient and enthusiastic manner. This allowed us to keep our focus on the big picture. They were a joy to work with and from a business proposition I would have no reservations to recommend their professionalism, energy and ability to deliver on time and to budget. Our ROI was excellent.”

    Martin Sheppard

    Convenor, National Sports Convention

    READY TO SCALE YOUR BUSINESS? LET's CHAT!

    If you're ready for a digital marketing solution that's all about scaling your business, talk to us today.