Coming soon

FACEBOOK ADS
MELBOURNE WORKSHOPS

Get the hands-on Facebook Ads assistance your business needs.

Have you been using Facebook for your business for a while, but are feeling that you are not getting a significant enough return on investment for all your time, effort and money?  

Perhaps you have tried boosting posts or running Facebook Ads, but haven’t achieved the results you hoped for?  

If so, then this Facebook Ads workshop is exactly what you need.

We don’t currently have any upcoming workshops scheduled, but join the waitlist below to be the first to hear when we do.

MORE INFORMATION – COMING SOON!

WHAT YOU WILL LEARN
We will step you through:

Why you need to be investing in Facebook Ads for your business
How to navigate the Facebook Ads Manager and Power Editor, so you can move beyond the boost post
How to create audiences that target your ideal customers
How to retarget website traffic, subscribers and other engaged audiences
How to set up Custom Conversions so you can track the ROI for your ads
How to choose the right objectives and placements for your ads
The different types of Facebook ad creative options and which are best to use and when
The various components that go into creating Facebook Ads that convert
Split testing and optimising your Facebook Ads
Monitoring and troubleshooting your ad performance
Reporting on the success of your ads
How to create a Facebook Ads strategy that attracts, nurtures and converts your ideal customers
The benefits of Facebook Business Manager
You will learn all that you need to start creating Facebook Ads that convert in your business, leaving with campaigns setup that can start generating leads and sales for your business!

IS THIS FOR YOU?
Who should attend

Local or online businesses who are trying to generate more leads and sales for their business using the power of Facebook Ads
Marketing and Social Media professionals who are responsible for implementing a business’ social media strategy
Social Media freelancers who want to refresh their Facebook Ads skills and stay up-to-date with Facebook Ads best-practice

NOTE: This workshop is not suitable for businesses who have an ecommerce store (e.g. Shopify, BigCommerce, etc). You will need to attend a Facebook Ads eCommerce Workshop instead.

PRE-REQUISITES
Ideally you should have created some sort of Facebook Ad before, even if it is just boosting a post, so you have a basic understanding of Facebook Ads, but that’s not essential (it will just give you a head start and reduce some of the overwhelm you otherwise might experience on the day). If you haven’t done this, you might want to use a small budget ($5 is fine) to test out a boost post prior to attending.

Ideally you will have the ability to collect leads (e.g. email opt-ins, appointment bookings, etc) and sales online, but this is not essential.

You must have:

A Facebook Ads account setup that is linked to the Facebook Page you wish to run ads for.
An idea of what you wish to advertise (e.g. product/service for sale, opt-in, video, etc)
Images, video, copy, etc to use to create your ads
BYO laptop, MAC or PC (tablets, iPads or other mobile devices are not sufficient)
There will be some pre-requisite work that will be sent to you prior to the workshop to ensure you have everything setup appropriately to make sure that you get the most out of the workshop

INSTAGRAM TRAINING PROGRAM

Facebook Ads Strategy

  • Why you should invest in Facebook Ads
  • Creating a Facebook Ads strategy for your business
  • Understanding your objectives
  • Calculating your ROI and setting appropriate budgets
  • Understanding Facebook Ads Policies

Audience Targeting

  • Developing your Customer Avatars
  • How to target based on interests and demographics
  • Creating custom retargeting audiences
  • Generating lookalike audiences
  • Understanding which audiences to use and when

Compelling Offers

  • The elements that make up compelling offers
  • Developing lead generation resources
  • How to position your product to sell
  • Optimising sales and landing pages for higher conversions