Facebook has recently made some changes to the Facebook Page design and Facebook Page Admin Panel, so now is a great time to take another look at the Admin Panel and how you can best use it to manage your Facebook Page.
NOTE: This post has been updated to reflect the changes made to Facebook Pages in June 2014.
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Demystifying The Facebook Page Admin Panel

What Is The Facebook Page Admin Panel?

Your Facebook Page Admin Panel is the dashboard at the top of your Facebook Page (accessible via the tabs above your Facebook Page Cover Image). It is your mission control and where you can see the activity on your Page at a glance. Don’t panic that everyone is going to see all this activity. Rest assured, it is only visible to Page Administrators. If you don’t believe me, go visit any Page that you are not the Page Admin for and you will see that you can’t access this Admin Panel.
The Admin Panel is not visible by default as it used to be prior to June 2014. Instead it is accessible by clicking on either the “Activity”, “Insights” or “Settings” tabs at the top of your Facebook Page.

Facebook Page Timeline Admin Panel Access and Cover Image

Below is what you see when the Admin panel is displayed by selecting “Activity”, “Insights” or “Settings”:

Activity

The “Activity” tab gives you access to your Messages and Notifications. It defaults to Messages, with the option to select Notifications within the left-hand navigation.
Facebook Page Timeline Activity

Messages

Messages allow people (whether they like your page or not) to send a message directly to the Page Admin.  If you get any messages they will appear in this box.  You can reply to any messages as the Page Admin, but you can’t send messages to all your page Likers or indeed anyone on Facebook – they need to message you first. Once they message you once, you can then message them directly as much as you want from that point forward – just don’t go overboard!
This is a great feature for people who want to ask questions but don’t want it out there for everyone to see. It also provides a “private” option for someone to post a complaint. If you don’t have this feature turned on, then their only option is to post it on your Timeline and this may not always be in your best interest.

Notifications

Selecting “Activity” and then “Notifications” will take you to a list of notifications of your Page’s most recent activity. At the bottom of the list of notifications you have the option to “View Activity Log for older activity”.
If you are not a fan of the number of clicks you need to take to get to your Page Notifications in the Admin Panel, then I suggest you bookmark the notifications Page to make it quicker for you to access this information regularly.
Another way to ensure you never miss out on any activity on your Page is to click on “Settings” at the top of your Facebook Page. Then select the “Notifications” option in the left-hand menu and then turn on “Get a notification each time there is activity on your Page or an important Page update”. This will provide you with a notification on Facebook when people post, like or comment on your Page. This notification will appear along with all your personal notifications when using Facebook as your personal profile and is a great way to stay on top of your Page Admin duties if you regularly access either the desktop or mobile versions of Facebook.
If you wish, you can also choose to turn on notifications for:

  • New messages
  • New reviews
  • Tips
  • New likes
  • Edits to posts you’ve written

You can also choose to get an email each time there is activity on your Page or an important Page update. Personally this would drive me crazy. I get more than enough email as it is and I check Facebook regularly, so I keep this turned off.I would suggest turning this on if you don’t check Facebook at least daily.
Facebook Page Timeline Notification Settings

Invite Friends To Like This Page

In the left-hand column of the “Activity” section of the Facebook Page Admin Panel you are given the opportunity to “Invite Friends To Like This Page”. You can do this by:

  • Searching for their name and adding them
  • Adding them from the list of suggestions
  • Inviting email contacts
  • Sharing your Page

Insights

The insights section will provide you with your Facebook Page analytics, provided your page has at least 30 people or more who like it. For privacy reasons, you don’t get to see the insights for your page until your Page has at least 30 Likes.
When you click on the “Insights” tab you will have four different insights dashboards to select from:
Facebook Page Insights

Overview

This section gives an overview of your Page Likes, Post Reach and Engagement in graphical format, insights into your 5 most recent posts and some basic stats on any “Pages to Watch” you have added.
Facebook Page Insights Overview

Likes

Here you can find statistics on the total number of Page Likes, net Likes and changes and where those Likes came from (e.g. on your Page, your posts, page suggestions, etc).

Reach

Here you can find statistics on your post reach, the number of likes, comments and shares your posts are receiving, how many posts have been hidden, reported as SPAM or unliked and your total reach. Your total reach metric includes the number of people who were served any activity from your Page, including posts, posts by other people, Page like adverts, mentions and check-ins.

Visits

The “Visit” section of your Facebook Page Insights allows you to see the number of:

  • Page and Tab visits
  • Other Page activity
  • External referrers

Posts

The top section of your Posts insights provides you with insights on:

  • When your fans are online (data shown from a recent 1-week period, you can see this data for each day)
  • The success of different post types based on average reach and engagement
  • Top posts from “Pages You Watch”

Facebook Page Insights When Your Fans Are Online
The bottom section of Posts insights provides you with details of the most recent posts on your Page’s Timeline, including some insights regarding reach (organic and paid) and engagement (post clicks, likes, comments and shares). Facebook also gives you the option to boost the posts from this section of the admin panel. Facebook also provides you with data

People

The “People” section provides you with demographic insights regarding:

  • Your Fans
  • People Reached
  • People Engaged
  • Check-ins

For each of the above options, it is possible to see aggregated metrics regarding gender, age, country, city and language.

Export

When you are within the “Insights” section of your Facebook Page Admin Panel you will see the option to “Export” data directly to Excel (.xls) or comma-separated text forma (.csv). This allows you to export pate level or post level data for further analysis.

Settings

The “Settings” tab takes you into the back of your Facebook Page to access or modify your:

  • General settings: This allows you to manage the permissions of what people can and can’t do on your Page (e.g. visibility, tagging, private messages, profanity blocklist, etc).
  • Page info: This is where you can modify the basic information about your business and the details of what is displayed in the “About” section of your Page.
  • Notifications: These are your settings around how you would like to be notified of activity on your Page (see “Notification” above).
  • Page roles: This is where you can set and modify Page Admins. Page Admins can have a different role assigned to them, depending on what they need to work on.
  • Apps: This is where you edit the settings for any of the Apps you have installed on your Page, including changing the names and images associated with them.
  • Suggested Edits: This is where you can see any suggestions to improve your Page’s information that your audience has made. You can review and accept or decline the suggestions from here.
  • Featured: This is where you can choose which Pages are featured on your Page, as well as feature the Page owner if you want.
  • Mobile: This section provides you with details of the various ways you can post to Facebook as your Page from a mobile device.
  • Banned Users: This shows you the people and Pages that your have banned from posting on your Page.
  • Activity Log: The activity log shows all of the Activity on your Page. This includes your posts and posts by others on your Timeline. It also includes any posts you may have scheduled from within Facebook itself, but not any scheduled within 3rd party apps, such as Hootsuite. You can search for posts types by selecting a particular post type from the left-hand navigation within this section. You can highlight, allow, hide and/or delete posts by clicking on the pen icon (edit feature) at the top right of each post. You can also change the date of the post or report/mark as spam.

Facebook Page Settings

Build Audience

When you click on the “Build Audience” tab at the top of your Facebook Page there is the option to:

  • Invite Friends: This enables you to invite any of your Friends to Like the Page. This feature is only available when using the Page as yourself (as a Page doesn’t have any friends).
  • Import Contacts: This enables you to upload your email list to Facebook and get Facebook to notify any of those people that login to Facebook using that email address that you have invited them to Like your Page. You can only invite a maximum of 5,000 contacts.
  • Use Adverts Manager: This takes you directly to your Adverts Manager so that you can create a Facebook Ad to attract more Page Likes.

Help

The help section allows you take a tour of your Facebook Page Admin Panel, visit the help centre, visit the Facebook Help Community, or send feedback to Facebook.

Page

The “Page” tab option in the top left-hand corner allows you to return to your Facebook Page at anytime.

This Week

Facebook has added a new “This Week” snapshot to the right-hand side of your Facebook Page as part of the June 2014 Facebook Page redesign. This shows you the previous week’s statistics in regards to the number of:

  • Page Likes
  • Post Reach
  • Unread notifications
  • Unread messages

Facebook Page Insights This Week
To access who has Liked your Page, click on “Page Likes” and then “See All” to see a full list of who Liked Your Page (in reverse chronological order). Unfortunately there is no way to search this list.
However, you can choose to view the following options:

  • People who Like this: The People who have Liked your Page
  • Pages that Like this:  The Pages that like your Page
  • Subscribers: The people that have chosen to subscribe to your Page rather than Like your Page
  • Administrators: The Administrators for your Page
  • Banned:  Those people or Pages who you have banned from posting on your Page
  • Valuable
  • Irrelevant

If you want to find out more about your new audience you can click on the person or Page’s name and go and check them out (provided their admin setting aren’t locked down)! You can also promote people to Admins or Remove them as fans of your Page. These features are accessible by clicking on the settings wheel to the right of each person’s name.
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Check out this post for more details on the Facebook Page Redesign 2014.
Wow, well that’s the Facebook Page Admin Panel.  Have a play around to familiarise yourself with the new look and features. If you have any further questions regarding this, then please post them in the comments below.