GOOGLE ADS MANAGEMENT
GOOGLE ADS MANAGEMENT
We’re Google Advertising Experts
Let’s get started!
We create high-performance Google Ad campaigns, focusing on strategic growth, optimised performance, and unparalleled ROI.
At Impactiv8, we don’t just manage your Google Ads – we make them a powerful engine for your business success.
Our Approach to Google Advertising
When you trust Impactiv8 with your Google Ads campaign management, you get much more than just Google Ads. You gain a partner dedicated to delivering strategic, result-driven campaigns. Our process involves:
Industry Research
We start by diving deep into your industry. By understanding your specific market space, we can tailor a campaign that speaks directly to your target audience. Our research includes detailed keyword planning, ensuring your ads will reach their intended audiences effectively.
Strategic Planning
After thorough research, we develop a detailed strategy for your campaign. This includes the campaign structure, budget distribution, objectives, suggested keywords and negative keywords for each campaign, along with recommended ad copy for each campaign and ad group.
Measurement Tracking
Before activating your campaign, we make sure that all campaign tracking tags are implemented correctly. We conduct a thorough audit and set up tracking in Google Tag Manager and Google Analytics 4 to ensure every aspect of your campaign’s performance can be accurately measured.
Landing Page Optimisation
A great ad is only as good as the landing page it leads to. We review your landing pages before the campaign launches and provide recommendations to optimise them for maximum conversions. If required, we can also build high-converting landing pages for your campaigns (this comes with extra charges).
Monitoring & Optimisation
After the campaign has launched, we don’t just set it and forget it. We continually monitor and optimise your Google Ads account. Depending on your budget, the number of campaigns, and the nature of your business, we make necessary adjustments to ensure we deliver the best possible results.
Communication & Reports
We keep you informed and involved, guiding you through the intricate dynamics of your campaign. We provide comprehensive reports, translating your data into clear, actionable insights. This way, you’re never left in the dark about how your investment is performing and the value it’s adding to your business.
The benefits of Google Ads
Advertising on Google Ads offers businesses a powerful platform to reach a vast audience, target their ads effectively, measure results, and drive ROI.
Huge reach
Google is the most widely used search engine globally, with billions of searches performed every day. Advertising on Google Ads allows businesses to reach a vast audience, increasing their visibility and potential customer base.
Targeted advertising
Google Ads offers powerful targeting options, allowing businesses to show their ads to specific audiences based on factors such as location, language, interests, demographics, and search intent. This precision targeting helps businesses reach the right people who are more likely to be interested in their products or services.
Cost-effective
Google Ads operates on a pay-per-click (PPC) model, which means businesses only pay when someone clicks on their ad. This makes it a cost-effective advertising solution, especially when combined with effective targeting and optimisation strategies. Additionally, businesses can set their own budget and adjust it as needed.
Measurable results
Google Ads provides detailed performance metrics and reporting tools, allowing businesses to track the effectiveness of their ad campaigns. They can measure key performance indicators (KPIs) such as impressions, clicks, click-through rates (CTR), conversions, and return on investment (ROI). This data helps businesses optimise their campaigns, identify areas for improvement, and make data-driven decisions.
Flexible ad formats
Google Ads offers various ad formats, including search ads, display ads, video ads, shopping ads, and app ads. This flexibility enables businesses to choose the most suitable ad format for their goals and target audience. They can also customise their ads with compelling visuals, ad extensions, and call-to-action buttons to enhance engagement and drive conversions.
Re-marketing opportunities
Google Ads allows businesses to implement remarketing campaigns, which target users who have previously visited their website or interacted with their brand. This remarketing capability keeps the business top-of-mind and can help re-engage potential customers who may not have converted during their initial visit.
Competitive advantage
Advertising on Google Ads enables businesses to compete with their competitors on the search engine results page (SERP) and display network. By bidding on relevant keywords and utilizing effective ad strategies, businesses can increase their visibility, attract customers, and gain a competitive edge in their industry.
Impactiv8 is a Google Certified Partner
At Impactiv8, we’re proud to be a Google Certified Partner, a recognition that underscores our expertise and proficiency in Google Ads management. This certification is a testament to our adherence to Google’s best practices, our deep understanding of the Google Ads platform, and our consistent delivery of strong results for our clients. When you work with Impactiv8, you can rest assured that you’re partnering with a team that not only understands how to navigate the ever-evolving Google Ads landscape but also remains updated with the latest Google Ads innovations and techniques to maximise your return on investment.
Ready to get started?
We are ready to launch your Google Ads results
Who is Google Advertising it for?
👉 Ecommerce Businesses: Google Ads, especially Google Shopping ads, are a great way to promote your products to a highly targeted audience actively searching for related keywords to the products that you sell.
👉 Local Businesses: Google Ads location targeting features can be very effective for businesses looking to attract customers in a specific geographical area, making them a cost-effective method for small businesses to compete with larger corporations locally.
👉 Startups and New Businesses: Google Ads can allow you to quickly generate visibility and reach potential customers who are actively searching for your products or services.
👉 Growth and Expansion: Businesses in the growth and expansion phase can use Google Ads to accelerate their ROI and expand their market reach, particularly eCommerce businesses.
👉 Competitive Markets: If your business operates in an industry where the competition for organic search ranking is fierce, Google Ads can help you achieve visibility by placing your ads above the organic search results to be seen by potential customers.
👉 Online Course and Product Launches: When launching a new product or online course, Google Ads can generate immediate visibility and create buzz.
Let’s get started on growing your business with Google Ads.
The proof is in our results
And the results speak for themselves.
CASE STUDY
The Cupcake Queens
Google Ads
Impactiv8 set up new Google Ads after a period of inactivity on the platform and set up Facebook Ads for the first time. We also provided advice on content creation and website optimisation, as well as encouraged scaling of budgets.
Results:
- 14.1x Return on Ad Spend for Google Ads
- Scaled ad spend from $1.5k to $15K over 10 weeks, whilst increasing ROI
- 315% increase in revenue In first 6 months of working together
Why choose Impactiv8 for your next Google Ads campaign?
Impactiv8 is a certified Google Ads agency with a proven track record of managing successful Google Ad campaigns for our clients.
Our team has experience spanning across a wide range of industries and have specialised knowledge in all of the Google products required to be integrated with Google Ads, including Google Tag Manager, Google Analytics, Google My Business, Google Merchant Center and setting up product feeds for e-commerce clients.
Plus, our expertise isn’t limited to the Google Ads platform. We are also experts in Facebook Ads, Shopify, WordPress and Email Marketing. This allows us to take a holistic view of your digital marketing when building out your campaigns, providing recommendations on how your campaigns could be further optimised by making adjustments to any of these associated platforms.
Impactiv8’s ability to run Google Ads campaigns in parallel with campaigns on other platforms sets us apart. We understand the interplay between different campaigns and platforms; for instance, when clients run campaigns on Facebook Ads and Google Ads concurrently, we don’t treat them as separate entities. Instead, we devise strategies where both campaigns are aligned on the objective and complement each other.
Want to get started?
Contact us and let us know a bit more about your business and where you are at with your digital marketing and we can discuss the best option for you.