So the countdown to Christmas is well and truly on.
Are you ready to take advantage of the biggest buying time of the year?
This is a great time for making sales, even what you sell doesn’t fall into the typical Christmas gift category – provided you plan ahead and get your marketing right!
Have you started planning how you will take your share of the millions of dollars your customers will be spending on Christmas this year? If not, read on…
Facebook Christmas Apps
Facebook Christmas Apps are a great way to reward your fans for their loyalty throughout the year, whist at the same time generating more engagement, leads and sales for your business during the festive season.
Facebook Christmas Apps spread Christmas cheer by dishing out a new gift each day to those Fans engaged enough with your business to take the time to discover what special little treats you have to share with them each day in the lead up to Christmas. Your Facebook Fans generally include your most loyal customers, so why not reward them at this special time of year!
Last year I set up 8 Days of Christmas Apps on Facebook for Impactiv8 and several of my clients and the results were amazing!
The concept was simple. Every day for 8 days in the lead up to Christmas (or another period as appropriate to your business) you release a different gift that your Facebook Fans can access, usually in the form of a promotion or lead generation opportunity.
Through Facebook Posts (and advertising, if part of the budget) fans are then directed to the Facebook Christmas App each day to reveal what Christmas treats you have hiding under the tree for them.
Now if this all sounds too hard, don’t stress. I can set this up for your business. All you need to do is purchase the Facebook Advent Calendar Christmas App here and then reply to the email address that your receipt came from with an image for each of the eight gifts and a description of what each gift is, along with a URL as to how they can claim it.
Gifts can be something for free or discount offers. Why not use this app as another method of promoting the specials you were already planning for this time of year anyway? If it is a discount, just make sure that you are offering a significant discount on a product/service that is of value to your community, otherwise it isn’t really a gift now is it?
The Facebook Christmas App can be “fan-gated” if required, requiring people have to like your Page prior to having access to the calendar and gifts (yeah – more Likes).
You should also think carefully as to where you want your fans to go when they click to redeem the gift. Sometimes this may be to a sales page and in other instances it may be to a free lead generation page that requires them to provide you with some basic information such as their email address prior to being able to redeem their gift (yeah – more Leads).
This Facebook Christmas App also comes fully installed with social sharing options as well, so your Fans can share individual gifts or the whole calendar itself to generate even greater organic reach for this Christmas promotion!
AND the Facebook Christmas App is viewable from a mobile device – BRILLIANT!
An app such as this is a fantastic lead generation and sales opportunity for your business, making it a worthwhile investment.
If you are already running a similar campaign, then please share the link below so I can check out all your good work and also take advantage of the gifts you have to offer in the lead up to Christmas.