If you have been following along with me for any period of time you would’ve probably heard me express my dissatisfaction with not having access to Facebook’s Graph Search on more than one occasion, despite signing up to the early release wait list only minutes after the announcement of this new feature back in early 2013.
Well I am pleased to announce that…

I FINALLY HAVE ACCESS TO FACEBOOK GRAPH SEARCH!!!

How To Get Access To Facebook Graph SearchNo, Facebook did not decide to give it to me as a result of all my whinging, it was actually something way better than that! After complaining (yet again) in my most recent blog post on Facebook’s New Save Feature, my wonderful readers jumped to my assistance¬†and told me the relatively simple hack that I needed to implement in order to get immediate access – Big thanks to each and every one of you that felt compelled to help me out! ūüôā x
I love it whenever the joy of reciprocity kicks in. By providing content of value and being present to assist people when they need help, I am in a fortunate position where I can regularly help my social media followers, email subscribers and blog readers. It was these people that were eager to jump to my assistance when they saw I had a need that they could fulfil. This is what REAL community development is all about and THIS is why I love social media so much.
Anyway, I couldn’t believe how simple the fix was and whilst I have referred to it as a “hack”, it is not dodgy, just a really simple work-around.

How To Get Access To Facebook Graph Search

[Tweet “How to get immediate access to #Facebook Graph Search”]
So what was this secret that alluded me for so long? It was actually so simple that I was kicking myself as soon as I found out.
To¬†put this in context, quoting¬†Facebook “Right now Graph Search is available to people using Facebook in English on desktop. If you‚Äôre using Facebook in a language other than English, Graph Search isn‚Äôt available yet.”
According to Facebook, as an English speaker and someone that has chosen English as my language of choice on Facebook, I should’ve had it, but no! You see Facebook is an American product and apparently there is only one type of English that Facebook chooses to acknowledge when it comes to Graph Search at present¬†and that is English (US). Silly me was using that other type of English, you know the one with the (UK) at the end of it and apparently that isn’t English in Facebook’s books.
So here’s what you need to do from the web browser version of Facebook if you don’t presently have access to Graph Search:

  1. Go to your General Account Settings, by clicking on “Settings”, which is accessible via the drop down arrow in the top right hand corner of the blue banner at the top of Facebook
  2. Click on the “Edit” option next to “Language”
  3. Choose “English (US)”

And then magically you will have access to Graph Search!

How Do I Know Whether Or Not I Have Graph Search?

There is no bells and whistles announcement once you have been given access to Graph Search. Instead, there is just a subtle change to the blue banner at the top of Facebook from this:
Facebook Graph Search - No Graph Search
To this (note the slightly larger Search Bar):
Facebook Graph Search - Graph Search
When you click into the Search Bar you will see these pre-populated Graph Search options:
Facebook Graph Search - Search Options
 
You can now search Facebook’s Social Graph. This is a really useful¬†tool for businesses to¬†find out more about the¬†people that Like their Page (amongst many other uses) and can be great at providing insights to assist you in targeting your Facebook Advertising to attract an audience with similar interests to those that already Like your Page.
You can learn more about Facebook’s Graph Search here.
I now understand¬†why I was given access to Facebook at one stage and then had it taken away from me again not too long after. I changed my Language to “Pirate” for International Pirate Day (as you do) and assume I must have switched it to English (US) for a bit around that time. I can’t believe that I didn’t pick up¬†that this was the factor that determined whether or not I had access to Graph Search.
However, I learned something very valuable¬†from this. Even with all the testing, reading and learning that I do to keep abreast of the ever changing nature of Facebook, I can’t possibly expect to know everything about the platform. But that’s OK, because I have developed a great community that will help me whenever possible. Whilst this isn’t a quantitative return on investment that can be easily measured, but it is a legitimate qualitative benefit of social media and an indicator that you are achieving Social Media Success for your business.