It’s been a tough year for many businesses across Australia, but the good news is that your tax dollars may be able to be boomerang-ed back into your business in the form of business grants.
Below we highlight some of the grants made available across Australia as part of COVID-19 relief packages that can be used to assist in paying for your marketing.
Australian Government Federal Business Grants
Export Market Development Scheme
If your business exports products or services overseas you can reduce your international marketing expenses (both in paid media AND in ad management) by 50% for eight years.
The Export Market Development Scheme is designed to help you grow into new markets, so basically, if you’re already trying to reach international markets, this is an amazing way to have the government in your corner to split the bill. We’ve had clients claim back more than $10,000 per year through this arrangement.
There are some specific requirments but you can check the guideline link below for practical guidance on how the new program operates, including info such as:
- What is required to apply?
- When can you apply?
- How you can apply for a grant?
- What documentation will you need to support your application?
- What reporting will be required?
- When and how will grant payments be made?
- What will be included in the grant agreement?
For full details you can head to: https://www.austrade.gov.au/australian/export/export-grants
Local Government Business Grants
Many local councils are supporting businesses in their community by providing a range of grants and assistance that can be used towards services, hardware, software or other business expenses. Be sure to check out your local council’s website to see if your business is eligible.
Applicants are usually operating in or servicing the council’s own community to be eligible. Check for eligibility criteria before applying.
Victorian Government Business Grants
Circuit Breaker Business Support Packages
Business Costs Assistance Program – Round Two
$2,500 – $5,000 grants for eligible businesses
After restrictions were announced on 27th of May, the Victorian government announced the launch of the Circuit Breaker Business Support Package, designed to help small to medium businesses and sole traders. It was further boosted following the June 2nd announcement of the extension of lockdowns.
As of writing, there are now $460 million in grants to be awarded with priority given to businesses operating in an industry that cannot operate under the circuit breaker restrictions and which cannot work remotely.
Regional businesses unable to open due to the ongoing restrictions, such as nightclubs and amusement parks, will also be eligible for the extended payment.
Metropolitan businesses that will have restrictions eased from Thursday 3rd June 2021 will not be eligible for the extended payment. Applications are open until 23rd of June and you can register for more details here or sign up to the newsletter for more details: https://business.vic.gov.au/about-us/subscribe
Licensed Hospitality Venue Fund
$3,500 grant per premises
Licensed businesses with an eligible liquor license and food certificate can apply for a piece of the $40 million pie. Applications open on Wednesday 2 June and will remain open for 3 weeks. You can register your interest by signing up to the Business Victoria Update newsletter here.
Victorian Events Support Package
It’s been a tough run for those in the events industry, and a lockdown will mean more headaches on the horizon. A $20 million package has been put together to assist businesses in this industry. The specific details on when applications will be accepted hasn’t been finalised yet but you can sign up for updates by registering the Business Victoria Update Newsletter.
Full details about the Circuit Breaker Business Support Packages can be found here.
VCCI – Business Recovery & Resilience Mentoring
8 hours of free mentoring for small businesses
What would it be worth to your business to have the power of an award-winning marketing agency in your corner, offering support and guidance specific to your business needs?
The VCCI program provides small businesses with 4 x 2 hour consulting sessions to help them with with digital marketing and Impactiv8 is one of the agencies delivering this service.
We’ve helped more than 50 small businesses through this program, helping them upskill and improve their digital literacy. We’ve helped businesses set up Facebook Ads, set up the tech that goes with email opt-ins and on-boarding sequences, spent time fleshing out customer avatars, worked on brand messaging, provided video coaching, assisted with Instagram strategy, brainstormed content, helped with on page website optimisation and so much more.
The program is open to businesses with less than 20 full time employees. And if you have multiple businesses or several stores (provided they have different ABNs registered in Victoria), then you can apply for each business separately as part of this program and get even more support.
Find out more here: https://impactiv8.com.au/mentoring-services
Small Business Digital Adaptation Program
Whether you’re looking to create a new website, set up a Shopify store or use a variety of business management software, if you have an ABN and a small business located in Victoria, you can access $1200 rebates across a range of digital business tools. There’s 14 providers to choose from so if you’ve been considering some new software, there’s never been a better time to try it risk free.
For full details you can check out: https://business.vic.gov.au/grants-and-programs/business-resilience-package/small-business-digital-adaptation-program
Business Support Fund
Grants of up to $20,000
The popular Business Support Fund has returned with a third round of funding to help Victorian businesses impacted by COVID-19.
Businesses in a range of sectors will be able to apply for the grant.
The grant may be used to assist the business with immediate business costs, including utilities, salaries or rent but also to develop the business through marketing and communications activities.
Find out the full list of details at https://business.vic.gov.au/grants-and-programs/business-resilience-package/business-support-fund-3
Sole Trader Fund
Grant of $3,000
The Sole Trader Support Fund provides grants of $3,000 to over 30,000 eligible sole traders in sectors such as retail, accommodation and food services, creative and media, hairdressing, gyms, events, education and training who operate from a commercial premises or location as a tenant.
See the full list and how you can apply here: https://business.vic.gov.au/grants-and-programs/business-resilience-package/sole-trader-support-fund
New South Wales Business Grants
Export Assistance Grant NSW
Up to $10,000 in funding
This is a huge opportunity for coaches and trainers who are looking to expand from face-to-face training for local businesses to a national or global level. Best of all this can be funded through grants to help business owners in a range of marketing activities. Whether you have a physical product or a service based business, this grant helps eligible businesses access global markets.
Funds can be used for:
- marketing materials
- website internationalisation
- pivoting to online delivery (for example, converting face-to-face training content to online content for international audiences)
- e-commerce development
For full details, head to https://business.gov.au/grants-and-programs/Export-Assistance-Grant-NSW
New Business Grants for Startups
There are a range of programs designed to assist NSW based businesses, helping to propel them and create a vibrant startup scene across the state.
To achieve this, the NSW government is offering grants to promising NSW startups to help them find their feet.
Minimum Viable Product grants
$25,000 grants designed to support promising startups that are not yet generating income.
Building Partnerships grants
Designed to help revenue-generating startups and small to medium enterprises (SMEs) scale or grow by acquiring a key customer or channel to market.
Regional startup grants
Access a stipend to help with travel costs and find out about your local innovation networks.
Western Sydney Investment Attraction Fund grants
Funding for innovative fast-growing businesses in Western Sydney
You can find out more about these grants by visiting https://business.gov.au/grants-and-programs/Export-Assistance-Grant-NSW
There are some grants available for businesses especially affected by COVID-19.
- Service NSW COVID-19 Assistance Finder
- Export Assistance
- Support for injured workers
- Loan guarantees
- Financial counselling for small businesses in regional areas
You can find out more details about these grants here: https://www.nsw.gov.au/covid-19/businesses-and-employment/grants-and-loans
Queensland Business Grants
Business Basics Grants Program (Closed: fully subscribed within hours)
Grant of $5,000 for eligible businesses
The Business Basics Grant is designed to support businesses in 5 core areas:
- Training and coaching
- Website build or upgrades
- Professional business advice
- Strategic marketing services
- Business continuity and succession.
If your business has fewer than 20 employees, a Queensland headquarters and had a turnover of $300,000 or less in the current financial year, it’s an amazing opportunity to get hands on support for your business at no cost to you.
Small Business COVID-19 Adaption Grant Program
Grants between $2,000 – $10,000
After two successful rounds, small businesses in regional Queensland can still apply to the Small Business COVID-19 Adaption Grant Program.
Funds can be used in a range of activities such as building the business through marketing and communications activities (e.g. content development – web pages, mobile apps, visual and audio media etc.).
Fight out more here: https://www.business.qld.gov.au/starting-business/advice-support/grants/adaption
Business Grants In Other States
Small Business Lockdown Assistance Grants
- A $43 million package for small businesses and charities impacted by the 31 January 2021 five day lockdown, including an electricity bill offset.
- $17,500 grants for small businesses with a payroll between $1 million and $4 million.
- The $1 million payroll tax threshold (announced in October 2019) will be brought forward by six months to 1 July 2020.
- The WA Government will waive rental payments for small businesses and not-for-profit groups in State Government-owned buildings for six months.
For more details click here: https://www.smallbusiness.wa.gov.au/blog/wa-coronavirus-relief-package
The government has set up asecond round of the Small Business Grant program to support South Australian small businesses that employ staff and are a participant in the Commonwealth Government’s extended JobKeeper Payment scheme from 28 September 2020 (JobKeeper extension 1) or from 4 January 2021 (JobKeeper extension 2).
Eligible businesses will be provided with a once-off $10,000 grant to support them in these unprecedented circumstances.
For more details click here: https://www.treasury.sa.gov.au/Growing-South-Australia/COVID-19/small-business-grant-covid-19-assistance-guidelines
Support is available to Territory businesses with a turnover less than $50 million who can demonstrate a reduction of turnover of 30% or more due to coronavirus (COVID-19). Businesses will receive a business hardship certificate that they can use to access relevant concessions such as payroll tax, utilities, rents and rates being offered as part of the Business Hardship Package. This registration will enable businesses to apply for:
- waiving or deferring payment of payroll tax
- reducing utilities bills
- providing incentives for commercial landlords to reduce rents
- reducing or deferring rates
- other relief
For more information on the Business Hardship Package, click here: https://businessrecovery.nt.gov.au/businesses/business-hardship-package
Australian Capital Territory
There are a number of grants available for small businesses, espeically those in transport, tourism, hospitality and the events industry.
To find out abou the COVID-19 economic support for business grants, click here: https://www.act.gov.au/business/business-support/covid-19-economic-support-for-business
Tasmanian businesses can access a comprehensive range of support, grants and loans. Click through to see if your business qualifies.
COVID-19 Business Support, Grants and Loans: https://www.business.tas.gov.au/covid-19_business_support_packages
Through grants and mentoring programs, Impactiv8 has provided hundreds of hours of hands-on support and worked to build comprehensive marketing strategies to help small businesses not only survive, but thrive during these uncertain times.
These services have been provided free of charge to users thanks to the support of Local, State and Federal Governments.
If you would like to include digital marketing or digital training as part of your COVID-19 recovery strategy, we’d love to help!
A few of our services which we can help you with include:
- Digital Marketing – Facebook Advertising, Google Ads, content marketing, conversion rate optimisation and more
- WooCommerce and Shopify – Setting up and optimising stores
- Newsletter and Email Marketing – Set-up, integration into your website and creating copy that converts
- Strategy Sessions – A detailed plan of action for your team to implement in-house
- Mentoring – One-on-one training to help you with structured support in those areas that will make the greatest impact on your bottom line.
If you would like help with your application we can provide a customised and tailored package based on your specific business needs and provide you with tips on how best to qualify for the grants.
Request assistance below.