Time and time again we’ve had eCommerce clients come to us to run their Facebook Ads and most share one common frustration – they have no idea if they’ve been making any money from their efforts!
So we audit their account, run through all the metrics and in nearly every case the reason why they couldn’t figure out if they were making any money from their Facebook Ads was that they had installed the Facebook Pixel like they would on any other website.
So for WooCommerce they added the Pixel code into their WordPress Theme header code integration or used a plugin like Insert Header and Footers.
Likewise with Shopify, we found that the Pixel had often been installed by developers in the header section of the Shopify theme code.
The problem with installing the pixel this way is that the only way to track actions and conversions on your website is to manually install event tracking on the relevant pages. Now our team is pretty proficient with code but even for us we find it’s not so easy to fiddle with the page code to add in standard events in WooCommerce or Shopify.
But, the good news is you don’t have to!
Using the Inbuilt Facebook Pixel Integrations for Shopify and WooCommerce
Shopify and WooCommerce both have Facebook Pixel integrations that once set up, automatically configures all your standard events.
What this means is that it will automatically add standard event codes on the relevant pages of your online store allowing you to track how many people are:
- Viewing certain products
- Adding products to cart
- Initiating payment
- Purchasing a product
- How much people are spending per order
What this allows you to do is find out exactly how much you have earned from each ad campaign, ad set and even each individual ad.
This data is helpful when deciding which campaigns to keep running, what to turn off and what to increase the ad spend on to maximise your return on investment.
In addition, it will also allow you to create Dynamic Retargeting ads that will automatically serve the most relevant ads to your online store browsers based on what products they’ve been looking at – useful in turning cart abandoners into customers.
How to Install the Facebook Pixel on Shopify and WooCommerce
To get started you first need to make sure that the Pixel in installed using the inbuilt integrations.
If you’re a Shopify user watch the tutorial below.
If you use WooCommerce, click here to skip ahead to the tutorial.
How to Install the Facebook Pixel on Shopify
Installing the Facebook Pixel on Shopify is as simple as 1, 2, 3, 4…or watching this video.
- Log in to your Shopify account and click Online store.
- Select Preferences.
- Copy and paste your pixel ID number from the Facebook Ad Manager.
- Click Save.
Once you’ve set up your Pixel in your Shopify store, the next step you’ll want to take is generating a Product catalog in your Facebook Account.
Unfortunately, the Facebook Pixel Shopify integration doesn’t do this automatically like WooCommerce however the team at Shopify recommend using the free Shopify Plugin Facebook Product Feed (by Flexify) to set up your product catalog in Facebook and automitically keep it udated everytime you add new products to your Shopify store.
How to Install the Facebook Pixel on WooCommerce
To install the Facebook Pixel in WooCommerce you first need to download the WooCommerce plugin from Facebook.
In the video below we walk you through where to find the plugin in the Facebook Ads Manager and how to install the Pixel from there.
- Log in to your WordPress account and go to your Dashboard.
- Click Plugins and select Add new.
- Click Upload plugin.
- Click Choose File and select facebook-pixel-for-wordpress-your-Pixel-ID.zip.
- Click Install Now.
- Click Activate plugin.
Once you’ve activated the plugin you’ll need to navigate to the plugin setup wizard which will take you through step by step to configure your Pixel and automatically generate your product catalog in Facebook.
To find out how to navigate to the setup wizard make sure to watch the video above.
So, now that you’ve got your Pixel installed correctly for your online store it’s time to start running your ads!