Instagram Workshop Melbourne


Instagram Workshop Melbourne

Tickets on Sale Now!

Early Bird Price $397


Instagram is more than just a pretty newsfeed of inspirational images and quirky videos. It's a valuable social media platform for businesses, providing the opportunity to share your story with the world and connect with those people who matter to your business the most. 

Simply put, Instagram provides businesses with the potential to build awareness, generate brand loyalty and convert your followers into customers. But achieving success on Instagram is not as easy as applying a fancy filter to your images and cropping your videos to 60 seconds. You need a strategy for success, backed-up with best-practice know-how and an understanding of the tools that will help you develop compelling and engaging content that will deliver real results for your business. 

This workshop will set you on the path to Instagram success.

Wed, 9 May 2018

9:00am-9:30am: Registration

9:30am-4:30pm: Instagram Workshop

Early Bird Price $397 

(Regular Price $497)


We will step you through:

  • Why Instagram should be an important part of your digital marketing strategy and why you need to approach it differently to Facebook
  • Identifying specific business objectives for Instagram that will guide your activity 
  • Optimising your Instagram profile
  • Building your audience and implementing an engagement strategy
  • Developing an effective content plan that will generate engagement
  • Creating content to drive engagement
  • The importance of hashtags and how to find the best hashtags to use in your posts
  • Creating consistent and compelling content on Instagram using filters and design tools 
  • The best tools to assist you in executing your Instagram strategy that will save you time and improve your results 
  • How to use Instagram stories to complement your feed
  • The role of influencers, collaborations, networking and tagging on Instagram
  • How to read and analyse your Instagram insights 
  • An introduction to Instagram Advertising

You will learn how to create engaging content that attracts your ideal audience on Instagram so that you can generate more leads and sales for your business!


Caz Michalak


Caz is your content ninja, creating unique and engaging content to strengthen your social media presence. Combined with her styling and photography skills, she envisions and then creates best-practice content plans. Her background in fashion and small business gives her a genuine understanding of ‘what works' on social media. Caz’s specialty (and superpower) is her wealth of experience building online audiences through identifying opportunities for brand collaborations.

Samantha Rovis


Sam is your key contact for social media strategy and has over 15 years experience in marketing. Her career has seen her work on communications strategy, campaign management and social media marketing. Samantha’s specialty (and superpower) is deep diving into a client’s business and understanding its online marketing needs in order to develop a social media strategy that appeals to its ideal audience and thus, delivers growth. 

Loren Bartley


Loren is the founder of Impactiv8. She is as a social media strategist, Facebook Ads specialist, speaker, consultant and co-host and producer of the top-rated podcast, #BusinessAddicts. Loren has 20+ years’ experience teaching and helping businesses leverage technology, build communities and achieve success. Loren’s speciality (and superpower) is her ability to help businesses attract, nurture and convert their ideal customers using the power of Facebook and Instagram Ads.


Who should attend

  • Businesses who want to generate leads and sales using the power of Instagram
  • Marketing and Social Media professionals who are responsible for implementing a business’ social media strategy
  • Social Media freelancers who want to refresh their Instagram skills and stay up-to-date with Instagram best-practice


Ideally you should already manage an Instagram account and have a basic understanding of how Instagram works. But that's not essential (it will just give you a head start and reduce some of the overwhelm you otherwise might experience on the day). You will need to set up an Instagram account if you don’t have one already before attending this workshop, as we won't be covering that in the workshop.  

You must have:  

  • An understanding of your key marketing messages for your business and business goals
  • Images, video, copy, etc to use to create Instagram posts
  • BYO mobile device, tablet, iPad or laptop (MAC or PC). Note that Instagram is best accessed from a mobile device not a laptop.
  • There may be some pre-requisite work that will be sent to you prior to the workshop to ensure you have everything setup appropriately to make sure that you get the most out of the workshop


  • Internet access
  • Morning and afternoon tea 
  • Electronic copy of all presentation slides & relevant resource links
  • Heaps of practical tips which you can take away to start implementing straight away!


Impactiv8 is located at the Point Cook Town Centre, west of Melbourne and approx. 20mins from Melbourne CBD. Free all day parking is available on site.