Instagram is more than just a pretty newsfeed of inspirational images and quirky videos. It's a valuable social media platform for businesses, providing the opportunity to share your story with the world and connect with those people who matter to your business the most.
Simply put, Instagram provides businesses with the potential to build awareness, generate brand loyalty and convert your followers into customers. But achieving success on Instagram is not as easy as applying a fancy filter to your images and cropping your videos to 60 seconds. You need a strategy for success, backed-up with best-practice know-how and an understanding of the tools that will help you develop compelling and engaging content that will deliver real results for your business.
This workshop will set you on the path to Instagram success.
9:30am-4:30pm: Instagram Workshop
We will step you through:
You will learn how to create engaging content that attracts your ideal audience on Instagram so that you can generate more leads and sales for your business!
Caz is your content ninja, creating unique and engaging content to strengthen your social media presence. Combined with her styling and photography skills, she envisions and then creates best-practice content plans. Her background in fashion and small business gives her a genuine understanding of ‘what works' on social media. Caz’s specialty (and superpower) is her wealth of experience building online audiences through identifying opportunities for brand collaborations.
Sam is your key contact for social media strategy and has over 15 years experience in marketing. Her career has seen her work on communications strategy, campaign management and social media marketing. Samantha’s specialty (and superpower) is deep diving into a client’s business and understanding its online marketing needs in order to develop a social media strategy that appeals to its ideal audience and thus, delivers growth.
Loren is the founder of Impactiv8. She is as a social media strategist, Facebook Ads specialist, speaker, consultant and co-host and producer of the top-rated podcast, #BusinessAddicts. Loren has 20+ years’ experience teaching and helping businesses leverage technology, build communities and achieve success. Loren’s speciality (and superpower) is her ability to help businesses attract, nurture and convert their ideal customers using the power of Facebook and Instagram Ads.
Who should attend
Ideally you should already manage an Instagram account and have a basic understanding of how Instagram works. But that's not essential (it will just give you a head start and reduce some of the overwhelm you otherwise might experience on the day). You will need to set up an Instagram account if you don’t have one already before attending this workshop, as we won't be covering that in the workshop.
You must have:
Impactiv8 is located at the Point Cook Town Centre, west of Melbourne and approx. 20mins from Melbourne CBD. Free all day parking is available on site.