Video is going nuts on social media these days, particularly Facebook. So to assist you in creating more video for sharing on social media (as well as with your clients and within your team), I have compiled a list of my favourite simple to use video creation tools that will make you look like a professional.
Here they are (in no particular order)…
Wave.video is my go-to online video editing tool, particularly when I want to easily add text to videos.
You can easily upload your own videos, images, audio files and stickers and then compile them into highly impactful videos to share on social media. But better still, if you don’t have any of these things, then you can just use their huge library of templates and stock, allowing you to create highly engaging videos in next to no time at all. You can even record voice overs to add that extra bit of YOU to your videos. 🙂
It’s also great for allowing you to easily resize your videos for use on different platforms and in the different placements that all seem to have different preferred dimensions (sigh…).
This video created on Wave.video made use of a template, swapping out the video inside the circle with testimonial content from members of the Click Engage Convert Academy and changing the colours to match the Click Engage Convert brand.
Sometimes I just want to find a video template where all I need to do is change the branding colours and text and then it works pretty much out of the box for me. That is where I have found InVideo to be really good. They have loads of great templates that can be easily customised, so I often go here first when I want to make a video super quick or when I am lacking in creative energy to come up with a good idea on the spot.
They also have an option to convert an article into an engaging video with just one click using their text-to-video tool. Then “a natural sounding voice reads out the words, and images are automatically selected to match the text”. I haven’t used that feature myself yet, but if that interests you, then I would encourage you to try it out and let me know whether or not it is any good.
I must admit that at first I found the InVideo interface much harder to work out than the Wave.Video interface, but once I got the hang of it, I was impressed with how deep they let you go with their video editing options. It’s super powerful!
This video is directly from a template. All I did was change the words.
You might know Canva best as an image creation tool, but Canva has grown up significantly over the years and you can now also create high-quality videos with their simple drag-and-drop tool.
Canva has an extensive library of templates, free stock videos, animated graphics, and music tracks, allowing you to quickly create short videos to post online. You can also download your videos without any watermarks as part of their free tool, which is pretty cool, as most freemium versions expect you to pay for that privilege.
The Canva’s video maker is available for use on your desktop or mobile app, but I find the desktop version to have more features and be much easiest to use.
This super short video was created by just putting a couple of animations over an image containing a photo and text and suddenly I had a short gif style video (although you download it as a mp4) to post on social media, helping to gain more attention to the offer of a Free Coworking Day in the newsfeed of the Business Addicts followers on Facebook and Instagram.
Searchie.io is my tool of choice for creating screen recordings that I can easily share. They have a super easy to use Chrome extension that allows you to record what is on your screen while you talk over the top. You can show your face at the same time, or choose to keep the camera off if you are not having a great hair day.
As well as being able to embed this video, I can also send the direct link (here it is: https://app.searchie.io/watch/OlDdPoRmDy) to my team or clients to easily teach them how to do this. I love this, because I record this once and then can easily teach people over and over again by just pointing them in the direction of this video.
But it does soooooo much more than just screen recordings.
I love Searchie.io for managing, packaging and sharing my video content with my clients or team. We use Searchie.io within the Click Engage Convert Academy to make it super easy for our members to search inside our video content by searching for the keywords they are looking to learn about and then being taken directly to the exact part of the video where that word is spoken. Magic!
We record our live Academy training sessions on Zoom and upload them into Searchie. Searchie also automatically generates captions for videos, which can save you loads of time if you previously had to do this manually, not to mention the cost of getting your videos transcribed for this purpose. I have stopped paying for Rev transcription services since using Searchie.io.
This tool replaced Loom for me, which is another great video tool that allows you to record quick videos of your screen and web camera. I switched to Searchie.io from Loom around the time that Loom started to put limits on it’s free plan, as if I was going to pay for a tool that allowed me to do screen recordings, then I figured that I may as well pay for one that allowed me to do much more than just that.
Searchie.io also allowed me to give up my Vimeo subscription, which I was using to house private video content that I embedded on my website and within my online training programs. Vimeo is also a great tool, but I got sick of paying for loads of tools, when I could just pay for one tool that would do all of the functions in the multiple tools that I had previously been using.
Searchie.io also has a “Hubs” feature that allows you to create a tailored content experience and set your video content to private to protect and secure your free or paid programs. I use Kajabi for our courses and online membership, as Searchie Hubs weren’t available when I first started using this tool. But I am considering switching to Searchie.io for our online training programs down the track, as again, why pay for loads of tools, when you can get one that does the lot?
You can’t get a more simple to use video creation tool than Riple.
Ripl allows you to turn your images into animated videos. You can also add text to your animated images to make quote animations, which are pretty cool. These videos make the more traditional image quotes that everyone else is doing look boring by comparison.
Ripl is a freemium iPhone app that includes the Riple watermark at the bottom right of your animated videos, unless you upgrade to their paid version, which unlocks some additional features also.
Here’s an example of Ripl in action that comprises of some of the happy snaps I took at We Are Podcast:
iMovie is an Apple product, available for both iOS devices, as either an app or program that allows you to create movies and Hollywood-style trailers.
iMovie is so easy to use, that when my son was 12 year old, I got him to take a video that I had already produced (in iMovie) and add subtitles.
Here’s an example of iMovie in action when I created a video explaining how to leave a review for #BusinesssAddicts The Podcast on iTunes (my son did the subtitles, so apologies for the typos – should’ve proofread better – doh!):
I use Screenflow to create all of my instructional videos for my online training programs (check out the Click Engage Convert Academy) and any other quick instructional pieces I wish to share with my audience.
With ScreenFlow you can record any part of your monitor, whilst also capturing your video camera, iOS device, microphone, multi-channel audio device and/or your computer audio.
The easy-to-use editing interface lets you creatively edit your video, and add additional images, text, music, animations and transitions for a professional-looking screencast.
Here’s an example of Screenflow in action when I created a video explaining How to instal the new Facebook Pixel on WordPress using a Plugin:
Camtasia would be a similar option if you use a PC, not a Mac.
Probably the simplest video you can create is a Facebook Live video. All you have to do is stand in front (or behind) the camera and “Go Live” once you are ready.
Here’s an example of a Facebook Live in action when I met Gary Vaynerchuk at Social Media Marketing World in San Deigo in 2016:
Facebook Slideshow Alternatives
Facebook used to make it incredibly easy for you to create a short animated video using images. This option used to be available whenever you create a post on Facebook from your desktop. But after moving where you could access this feature from for some time, this feature was eventually retired in about August of 2021 (we are secretly hoping it will return, as it was pretty cool).
Here’s an example of the Facebook Slideshow (RIP) in action showcasing how I got my #BusinessAddicts hat made:
But the good news is that there are loads of other tools available that allow you to create slideshow posts that you can then share on Facebook and other platforms. It’s always best to create your videos off-platform anyway, as that way you can repurpose them (here’s how to create 10+ pieces of content from one video) and use them on other platforms as well, giving you more potential bang for your buck with all the effort it takes to create your video in the first place.
My favourites for this are:
- Wave.video – this is my favourite video editing tool and it is great for creating slideshow style videos that include photos and text
- Canva Video – Canva’s simple drag-and-drop tool lets you make compelling short videos in minutes using Canva’s library of pre-made templates, free stock videos, animated graphics and music tracks
Simple To Use Video Creation Tools
These are some of my favourite video creation tools that are simple to use, but it is not an exhaustive list. TBH, I could’ve added way more, but limited myself to those tools that I use most and are easy to use.
What’s your favourite? Maybe it’s something I haven’t discovered as yet. Share the details of other simple to use video creation tools in the comments below so we can all check it out!