Are you active on social media, but not getting the results you expected for your efforts?
Perhaps you have no idea where to even start?
This Australian-made Social Media Success online training program will step you through the process of developing a strategy to build, engage with and convert your online community to achieve your business goals.
Social Media Success provides strategy, how-to and best practice to provide you with the knowledge and tools necessary to achieve results for your business.
SOCIAL MEDIA Success will enable you to…
- Work smarter, rather than harder
- Better allocate your time
- Develop an affordable strategy
- Determine your ideal platforms
- Identify your ideal customers
- Entertain, inspire, educate and convince
- Deliver valuable and relevant content
- Increase your business networks
- Build a targeted email subscriber list
- Increase your website traffic
- Generate more leads and sales
- Convert your community into customers
- Create a community that advocate for your business
- Protect your business from PR disasters
- Monitor your own online presence
- Measure the return on investment for your efforts
Introducing the 8 training modules
The following content will be covered in the Social Media Success training modules:
Your Strategy module will include:
- Establish the framework for your social media strategy.
- Learn how to use social media to achieve your business goals.
- Strategically market your business on social media.
- Effectively allocate time, people, expertise and finances.
Your Audience module will include:
- Appreciate the roles that Seekers, Amplifiers and Joiners play in your business.
- Identify, locate and connect with your ideal customers.
- Develop a valuable proprietary audience.
- Convert your audience into customers.
Your Conversion module will include:
- Develop a social media conversion funnel for your business.
- Increase your influence within your social media communities.
- Gain insights to convert followers into subscribers.
- Leverage the power of advocacy, amplification and authenticity.
Your Platform module will include:
- Use your social media, website and email subscriber list more strategically.
- Determine the most appropriate media to package your content.
- Deliver content on the social media network(s) of your ideal customers.
- Integrate your various channels to create a platform for your business.
Your Content module will include:
- Develop an Editorial Mission and Editorial Calendar.
- Consistently and efficiently create and share useful content.
- Integrate hashtags and visual content into your strategy.
- Leverage your content to gain greater exposure.
Your Email module will include:
- Harness the power of email marketing in your social media strategy.
- Investigate which email marketing system is best for your business.
- Incorporate lead magnet opt-ins for your email subscriber list.
- Develop strategies for promoting your lead magnet opt-ins.
Your Monitoring module will include:
- Learn how to better listen to your customers.
- Use tools to monitor online conversations about your business.
- Develop social media guidelines for both your team and community.
- Create an online issues and crisis management plan for your business.
Your Measurement module will help you:
- Use insights and analytics to monitor your social media metrics.
- Measure your social media success against your goals.
- Measure your return on investment for your social media efforts.
- Revise your social media strategy according to your results.
THE SECRET INGREDIENTS TO SOCIAL MEDIA SUCCESs
These Impact Activities:
- Allow you to apply to your business the insights you learn as you go.
- Will require research, content development and soul searching to complete.
- Build upon each other and form the foundations of your social media strategy.
- Form the most integral part of the Social Media Success training program!
- Additional up-to-date information to support your ongoing learning.
- Tools to assist with the implementation of your social media strategy.
- A handy go-to reference to find a new or better tool to assist your strategy.
Special Bonuses include:
- BONUS 1: Webinar Replay “How to work smarter rather than harder on social media”.
- BONUS 2: Social Media Success eBook – Full transcript of Social Media Success training program.
- Extra resources added regularly, as per your training requirements.
Ongoing Support includes:
- Exclusive access to a private Facebook group for ongoing support
- Forum to share challenges and celebrate successes with other businesses
- Regular interactions with Impactiv8’s Loren Bartley, course creator