SOCIAL MEDIA CONTENT CREATION WORKSHOP

SOCIAL MEDIA CONTENT CREATION WORKSHOP

Imagine how good it would feel to have a year’s worth of social media posts created and scheduled?

Well that’s exactly what we’re going to help you achieve.

Join Digital Marketing Strategist Loren Bartley for an in-person practical workshop where she will provide you with the framework, templates and tools to easily create social media content that engages and converts.

Does this sound familiar?

"I never get time to post to social media"

"I don't know what to post to get engagement and sales"

"My posts never look as good as my competitors"

It doesn’t have to be that way.

You’ve got enough on your plate already without having to spend time each day worrying about what to post on social media. This workshop is designed for you to spend a day creating social media content with ease, removing the daily social media posting hassle from your life and giving you hours back into your working week.

ready to up your social media game?

HERE’S WHAT YOU’LL LEARN…

Create Your Brand Voice

Before you get started on creating your social media content, it’s important to get the foundations in place such as your brand voice, editorial mission, content pillars and the type of content you are going to share that is most likely to engage and convert your audience.

We’ll provide you with the frameworks to achieve this, as well as stepping you through how to use AI and other helpful resources to create algorithm-friendly content in your voice, in record time.

Social Media Content Calendar Creation

Once you’ve decided what type of content to create, we’ll start to map out a content calendar that takes into consideration what’s going on in your business throughout the year, your content mix and what would be an achievable content cadence to set you up for success.

You’ll then use our content idea generation tools to start mapping out your social media content calendar in more detail.

Simple Social Media Copy Creation

For the next step, we’re going to help you create highly engaging copy for your social posts using AI tools. We’ll provide you with the perfect prompts to be able to create social media copy that gets your audience clicking, engaging and converting.

We’ll share with you our copy inspiration swipe files and social media copy AI prompt examples so you can hit the ground running.

Simple Social Media Image Creation

Next, we’ll get stuck into social media image creation (the easy way). We’ll help you create a Brand Kit for your business to maximise your efficiency. Then, using our easily adaptable templates you’ll create on-brand templates of your own (without the need for creative flair or design skills), getting feedback as you go. Once these are set up you’ll be able to create images quickly from this point forward. 

To bring it all together we’ll show you how to easily batch your image production process and bulk create images with just a few clicks.

Social Media Scheduling

Now that you’ve created your content, it’s time to get it scheduled! Discover the tools to make this super easy, allowing you to bulk upload your content so that you can start sharing a consistent stream of social media content on auto-pilot from now on. 

“The Impactiv8 Social Media Content Creation Workshop was great for actually moving forward with creating social media content and organising it in a systematic way that will save me many hours and heartache in months to come. Being very non-techie and not really knowing where to start, I now have straightforward and actionable systems to structure, plan and create my marketing material in a consistent organised way for a few key social media platforms that I am confident I can have up and running within the next week or so that will stop me feeling like I am on a hamster wheel trying to develop material from scratch every few days.”
Leanne Yeung

Fit and Well Physiotherapy

About your trainer, Loren Bartley

Loren Bartley is a seasoned Digital Marketing Strategist with extensive expertise as a speaker, trainer and mentor. She is the founder of Impactiv8 and the creator of the Click Engage Convert Academy, that offers over 150 digital marketing training videos and resources designed specifically for small businesses. Loren is looking forward to helping you create social media content for your business with ease.

It would normally costs you $350/hr to work one-on-one with Loren

Here’s the most important details

Here’s what you’ll learn

What type of content is more likely to get your audience clicking, engaging and converting

How to ensure the content you create contains consistent voice and visuals, establishing a strong brand identity

How to use AI tools to help create social media content in a fraction of the time

How to create image templates and bulk create social media images with ease

Here’s what you’ll get as bonus resources

2024 Social Calendar Planner

365+ Content Ideas

Brand Voice Template

AI Brand Voice Prompts (to create your own unique Brand voice)

Social Media Copy Inspiration Swipe Files & Prompts

Hundreds of Image Templates

Here’s what you’ll create in the workshop

A social media content calendar mapped out for the rest of the year

A Brand Voice document that can be used to ensure that your AI Assistant (or other team members) can create copy that sounds just like you

A Visual Brand Kit to help showcase your visual identity online in a consistent manner

On-brand image templates, making it easy to create social media images with just a few clicks

Completed social media posts (including visuals and copy) that engage and convert your ideal customers, ready to schedule for months ahead

“Thanks again for an amazing session. Dedicating the time and sitting in one spot to get the work done made the world of difference. Creating things, having them evaluated, taking onboard instructions and learning how to use Canva that little bit more was truly gratifying. Oh so good. It was a great day!”
Geoffrey Fong

Geoffrey Fong Osteopathic Services

Loads of personalised support!

We’re limiting the workshop to 12 people to ensure you get all the one-on-one support you need throughout the day. Secure your spot!

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Who is this workshop for?

Anyone looking to up their social media game

Small Business Owners

Social Media Managers

Content Creators

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What to bring..

Laptop computer

Calendar of your planned business activities for the year

Photos, videos, blogs, testimonials, etc that you plan to share on social media

Access to Canva (Pro plan preferably) or similar image editing tool

Access to ChatGPT or your preferred AI Assistant

Is it worth the cost?

Think about the potential value of the content you will be creating in this workshop compared to what you are doing right now.

Imagine if this workshop helped you get just one more client…

Think about the lifetime value of a client and what one more client would mean for your business.

But of course, we’re confident you’ll be able to get way more than just one new client once you’re consistently posting a steady stream of content to social media that gets your audience clicking, engaging and converting!

“This workshop was perfectly timed for when I needed to really connect with my social media messaging. This session was so much deeper than social media creation. And the ability to leverage AI. You are always at the head of new tools and techniques Loren. And you are a great teacher. Thank you.”
Mish Wright

Writer, Educator, Speaker, MishWright.com

You can achieve all of this for just $550 (inc GST).

Payment plans are also available.

We create the best learning and networking environments

Social Media Workshop Melbourne - Event Catering

Lunch is included

We don’t want a growling stomach to impact your learning, so we’ll have plenty of refreshments available throughout the day. Lunch will be a combination of wraps, sandwiches, sushi and a grazing platter. We will also provide healthy snacks during the breaks. If you have special dietary requirements, please let us know once you’ve registered.

We’ve also built in networking opportunities throughout the day so that you can create some new ‘business besties’ to help keep you accountable for implementing the lessons learnt when you return back to work.

 

A 'no-brainer' investment

Outsourcing social media (with little or no direction) or relying on untrained staff often leads to subpar content that doesn’t accurately reflect your brand or key messaging. This can be costly, both in terms of money spent, as well as the time you waste trying to finesse average work – often without yielding a return.

This workshop you will equip you with the strategies, templates and skills to consistently deliver compelling content that provides a positive return on investment for all your efforts. You can then share what you’ve created with your team to increase efficiencies, saving you loads of time and money for many years to come, making it a ‘no-brainer’ investment.

Don’t waste thousands of dollars on a VA

IMAGINE HOW MUCH TIME AND MONEY YOU COULD SAVE by DOING THIS WORKSHOP…

FAQs

Is this workshop right for me?

If you play any role in the social media content creation process for your business, then you will get massive benefit from attending. We will be helping you get clear on your social media strategy, voice and visual branding before we get stuck in creating templates that will make all future social media content creation so much easier forevermore.

If you’re a business owner that has a VA or staff that manage your social media on your behalf, then this is definitely for you. This workshop will allow you to get the foundations in place, including templates and examples, so that you can be confident that they will do a great job from now on. This will significantly reduce the amount of time you will spend reviewing their work and requesting edits from this point forward.

If you’re not sure whether or not this will be right for you, just give us a call on 1300 303 018 and we can let you know whether or not it will suit your particular circumstances and needs.

What do I need to bring?

This is going to be a hands-on-workshop where you create as you learn. Therefore you will need a laptop that has the ability to connect to our wi-fi to work on throughout the day. Make sure that laptop is loaded with any photos, videos, testimonials, blogs, etc that you plan to share on social media. If you can make sure they are filed so that they are easy for you to find, that is really going to help you get the most out of our time together. 

If you have a calendar of your planned business activities for the year, bring it along so that you can match the scheduling of your content to ensure you get the right messages to the right people at the right time. 

It would be highly advantageous if you have access to Canva (Pro plan preferably) or whatever your preferred image editing tool is. We will be using AI to assist you in creating some of the copy, so if you have a ChatGPT (or other AI Assistant) account already set up, that would also be helpful.

What if I don't have any photos, videos, blogs, etc?

If you’re just starting out and don’t have a backlog of digital assets to share, such as a photos, videos, testimonials or blogs, it doesn’t matter. There are so many other types of content you can share. We can get you started creating other simple forms of engaging content and send you away with a plan to start building additional digital assets that you can share over time using the strategies learnt in the workshop.

Can I bring another team member with me?

We understand that social media is often a team effort. If you’d like to bring another person from your team, you can do so for an additional $250 for the extra person (limit for 2 people per team). Just contact us so we can make the appropriate arrangements. Please note that this offer is only extended to those people working in the same business.

How much content will I create in the workshop?

Your results will vary and depend on many factors including but not limited to your background, experience, how prepared you are in advance of the workshop and your work ethic. But our aim is to have you leave with as many social media posts as possible created and ready to be scheduled, along with all the tools you require to create social media posts with ease for many years to come. 

What if I need to leave early?

The main content will be delivered by 3pm, with the final hour focusing on implementing the lessons learnt. So if you need to duck away early for school pick up or other commitments, you won’t miss anything, you will just have a bit more homework to do. 

Is this workshop catered?

Definitely! We don’t want hunger impacting your learning. We will have refreshments in the form of tea, coffee and water (still and sparkling) available throughout the day. Lunch will be a combination of wraps, sandwiches, sushi and a grazing platter. We will also have other healthy snacks available for the breaks. If you have any dietary requirements, please let us know once you’ve registered. 

Can I attend this workshop remotely?

Not this time around. We’ve designed this workshop in a way that you really need to be in the room. Attempting to deliver it in a hybrid model would impact the quality for both those in attendance, as well as anyone dialling in. 

If you’d like to gain access to this training online, then we encourage you to join the Click Engage Convert Academy, which is where we first road tested the content to rave reviews.  

How does the payment plan work?

You will be charged in two equal payments of $282 (total of $564). The first payment will be deducted immediately and the second one a month later. 

Can I have this workshop delivered to my team?

Yes, Loren Bartley is available to deliver a bespoke version of this workshop to your team. This can be done either at Business Addicts Coworking, on-site at your workplace or on-line. 

Contact us to discuss how we can make that happen. 

Join The Waitlist

Social Media Content Creation Workshop