I was recently interviewed by Shannon Bush from Creative Possibility for the WebTalkRadio.net podcast on the topic of “Strategic Social Media Marketing That Works”.
During this interview we discussed:

  • Strategic Social Media Marketing That WorksWhy it is important to have a social media strategy that aligns with your overall business goals
  • The benefits of leveraging the power of social media
  • The social media sales funnel
  • How to build strong relationships with your online communities
  • Dealing with social media overwhelm and how to avoid the social media “time suck”
  • The importance of developing a social media content calendar
  • Why engaging with and sharing the content from other pages should be an important part of your social media strategy
  • The importance of learning how to use social media effectively and how to stay up-to-date with the latest social media changes, including how I manage this
  • An overview of the FB Business Success on-line training program and who would benefit from this program
  • Why you should prioritise providing loads of value to your on-line communities above broadcasting sales messages

You can listen to the “Strategic Social Media Marketing That Works” episode or download it here. Alternatively, can also subscribe to the Creative Possibility podcast in iTunes here (my interview is the 1/12/13 episode).