email marketing services
EMAIL MARKETING SERVICES
Ready to get started?
Let’s chat!
Grow your audience, nurture your leads, and generate more revenue from every visitor to your website, whether you’re running ads or not.
Our Approach to Email Marketing
When you trust Impactiv8 with your Email Marketing, you get much more than just emails. You gain a strategic partner committed to delivering meaningful, effective campaigns that get results! Our process involves:
Research & Planning
Understanding your business, industry, and competitors form the backbone of our approach. From in-depth business analysis to content planning, we lay a solid foundation for your email marketing success.
Email Platform Setup
Choosing the right platform is crucial for meeting your specific business needs. We help you navigate this choice and ensure that the chosen platform is optimally set up to deliver your email marketing strategy.
Data Management
Your customer data is a goldmine of insights. We import, cleanse, and segment your data to ensure high deliverability rates, with your emails reaching the right audience with the right message at the right time.
Strategic Implementation
From setting up automated email flows and creating visually engaging templates to crafting compelling content, we take care of all the technical and creative aspects. We also implement essential website elements like opt-ins and lead capture forms.
Monitoring & Optimisation
Once your campaigns are live, we continuously track, analyse, and optimise your email marketing strategy. We monitor key metrics, test different elements, and make necessary tweaks to ensure that your campaigns continually deliver optimal results.
Communication & Reports
We work together to build out your campaigns and keep you informed about your progress, providing comprehensive reports, and translating complex data into actionable insights, so you can clearly see the value your email campaigns are bringing to your business.
Why you need Email Marketing
The unfortunate reality is that 90% of the visitors who reach your website will never come back again.
But you don’t need to lose them forever. By building an email list, you can continue the conversation, and build your customers’ trust until they’re ready to buy. It might take a day or 3 months, but at least it might actually happen!
The average eCommerce brand we work with generates 40% of their revenue from their email list.
We get it that email marketing can be hard and feel like just another to-do item. But how much money are you leaving on the table by not communicating with your leads and customers?
When you don’t communicate with your customers, it’s easy for them to think you don’t care or even exist. Or worse, you’re opening the door for your competitors to step in and woo them into a sale.
There are 100s of great reasons to start taking your email marketing seriously, but here’s our top five:
Email is Cost Effective
Email marketing is one of the most cost-effective forms of digital marketing. It’s much cheaper to run than social media ads, and except for software costs, there’s no major investment needed to get started.
Email is Targeted
Email marketing allows businesses to segment their audience and target their messaging to specific groups of subscribers. This allows for a more personalised and relevant experience for the recipient, which can lead to higher engagement rates (and therefore sales).
Email is Measurable
Email marketing provides businesses with valuable metrics, such as open rates, click-through rates, and conversion rates. These metrics can be used to track the success of campaigns and make data-driven decisions to improve future campaigns.
Email Builds Relationships
Email marketing can help businesses build and nurture relationships with their subscribers. By providing valuable content and offers, businesses can establish trust and loyalty with their audience.
Email Drives Traffic and Sales
Email marketing can drive traffic to your website and help generate sales. By including calls-to-action and promotions in emails, you can encourage subscribers to purchase or make another desired action.
CASE STUDY
The Raffia Connection
How this business earned an extra $36,000 in revenue through automated email marketing sales funnels and without ads.
Ready to get started? 🙌🏽
Let’s rev up your email marketing.
The proof is in our results
We regularly help businesses add an additional 20%+ to their monthly revenue just by setting up automated email campaigns.
Who are our Email Marketing services for?
👉 Ecommerce Businesses: Email marketing is particularly beneficial for online retailers who want to keep customers informed about new products, promotions, and sales. Personalized product recommendations and abandoned cart reminders can dramatically increase conversion rates. Email is also an effective tool for nurturing customer relationships post-purchase, leading to increased customer loyalty and repeat business.
👉 Service Businesses: Email marketing provides a professional and direct method for service based businesses to share detailed and informative content, such as blogs, case studies, or industry insights. This not only nurtures potential leads but also helps position the company as a thought leader in their industry.
👉 Online Course and Subscription-based Businesses: For businesses operating on a subscription model, whether that’s an online course, membership, software service, or a monthly product box, email marketing is key. Regular communication helps maintain the relationship between billing cycles, can drive upgrades or renewals, and is a channel to deliver content or features that improve the subscriber experience.
👉 Non-profits and Community Organisations: For these groups, email marketing can be a powerful tool for building community, keeping members informed, and driving donations or volunteer participation. Email newsletters can share success stories, announce events, or make appeals, keeping supporters engaged and motivated to contribute.
If your email list isn’t making you money, you’re not doing it right. Our clients regularly see a monthly revenue increase of 20%, 28%, and even 40%.
CASE STUDY
Beauty & The Bees
How we achieved 189% growth for a skincare brand, significantly increasing the ROI from their ads through email marketing.
Want to get started? 🤷♀️
Contact us and let us know a bit more about your business and where you are at with your digital marketing and we can discuss the best option for you.